What it takes today to be an ECD

Drop on in, say Anomaly, Stella Artois | Multiple agencies refresh Milton Glaser's iconic NY logo | VCCP gives Diablo IV fans some household help Created for {EMAIL} | [Web Version]( March 21, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Drop on in, say Anomaly, Stella Artois]( [Drop on in, say Anomaly, Stella Artois]( (Stella Artois/YouTube) Anomaly created a 60-second "Table Drop" TV spot for Stella Artois that shows people at a dinner table crashing through walls and floors in an apartment building, gathering more dining and drinking companions with each brief stop. The campaign is running across TV, digital, radio, out of home, social, including influencer content and partnerships with Instacart, Uber Eats and Yelp. Full Story: [The Drum (free registration)]( (3/20), [Marketing Dive]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The State of AI Marketing AI is helping small businesses juggle everyday challenges. This e-book—with data points gathered from small businesses—shows how AI is lending small businesses a helping hand. These takeaways show where small businesses face challenges and how AI can help get the ball rolling. [Download the e-book.]( ADVERTISEMENT: [] Creative [] [Multiple agencies refresh Milton Glaser's iconic NY logo]( [Multiple agencies refresh Milton Glaser's iconic NY logo]( (WeLoveNYC/YouTube) Founders, MaryamB, Graham Clifford and Grain Group created a campaign for The Partnership for New York City that updates Milton Glaser's iconic "I❤️NY" logo to "We❤️NYC." The campaign is running across TV, social, digital, print and out of home, including digital billboards and wild postings. Full Story: [Ad Age (tiered subscription model)]( (3/20), [The Drum (free registration)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VCCP gives Diablo IV fans some household help]( [VCCP gives Diablo IV fans some household help]( (Diablo/Twitter) VCCP created a campaign for the open beta phase of Blizzard Entertainment's upcoming Diablo IV game that's inviting fans to share lists of household chores that need to be done while they're playing the game for a chance to win a $200 Thumbtack voucher. A spot running on social shows the game's Doomsayer character mowing lawns, cleaning windows, vacuuming and doing laundry. Full Story: [Muse by Clio]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Fallon's Mike Behrends: Ditch war-like agency jargon]( Mike Behrends, creative director at Fallon, urges agencies to make work culture more fun by dropping war-like jargon such as "war rooms," campaign "post-mortems" and "killing" or "shooting down" ideas. "When our process is littered with language that trivializes war and death, it chips away at what should be a positive and open exercise toward getting our best ideas made," Behrends writes. Full Story: [Ad Age (tiered subscription model)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What it takes today to be an ECD]( Executive creative directors talk about how the role has changed and the leadership and creative skills needed to succeed. "The ECD sets the bar for the overall creative quality, and just as important, the environment that nurtures the creative collaboration that pushes individuals and teams to deliver their best work," says Gallegos United's Pepe Aguilar. Full Story: [Adweek]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Tips & Tricks Guide - Microsoft Windows 11]( - [Career Planning Tips]( - [25 Cryptocurrencies You Should Know About]( - [Nonverbal Communications Skills – The 10 Skills You Need to Learn]( - [How Technology Can Help You Get a Good Night's Sleep]( [] Agency News [] [Amaris Singer leaves Mother to join Giant Spoon]( Amaris Singer departed Mother Design to become Giant Spoon's first chief strategy officer. Giant Spoon also elevated Janina Volpe and Erin Vogler to the roles of vice president of group strategy director and group strategy director, respectively. Full Story: [MediaPost Communications (free registration)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [R/GA, Edelman, Supernatural execs among AI innovators]( Ad Age (tiered subscription model) (3/20) [] - [Reese Witherspoon's Hello Sunshine launches social shop]( Adweek (3/20) [] - [Omelet's Hikup app designed to improve communications]( Adweek (3/17) [] Media & Technology Trends [] [Agency execs grapple with lackluster platform ad support]( Lackluster ad support such as unanswered emails and unresolved issues have been exacerbated by recent layoffs at Meta, Snapchat and Twitter, leaving agency executives feeling frustrated, and driving at least one client to stop platform advertising over invoicing problems. "I'm hoping that a byproduct of the layoffs is a recognition that they need to serve their customers," says Honeycomb Media's Kat Duncan. Full Story: [Digiday (tiered subscription model)]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] If you're going to come at me, come at me respectfully, and I will respond respectfully. [Lance Reddick](, actor, musician 1962-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036