4 sheep walk into a bar ... for Mekanism, Bushmills

4 sheep walk into a bar ... for Mekanism, Bushmills | Saatchi & Saatchi says "You're Gonna Need More Tide" | Fable.works, WhatIF Foods show a "Better Better" Created for {EMAIL} | [Web Version]( March 20, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4 sheep walk into a bar ... for Mekanism, Bushmills]( [4 sheep walk into a bar ... for Mekanism, Bushmills]( (Bushmills USA/YouTube) Mekanism created a social "Forsake Your Namesake" campaign for Bushmills that celebrated St. Patrick's Day by taking four sheep into a New York bar. A 15-second spot shows the sheep, named after the brand's whiskey rivals, in the bar and encourages viewers not to follow the herd by ordering Bushmills instead. Full Story: [MediaPost Communications (free registration)]( (3/17), [Marketing Dive]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Saatchi & Saatchi says "You're Gonna Need More Tide"]( [Saatchi & Saatchi says "You're Gonna Need More Tide"]( (Tide/YouTube) Saatchi & Saatchi New York, as part of Procter & Gamble's Woven agency collaborative, is touting Tide Power Pods by digitally inserting actor Kumail Nanjiani into viral videos from real users where people have gotten themselves into a mess. "You're Gonna Need More Tide" is running across TV during March Madness, the NFL draft and Kentucky Derby, and features social and influencer content, including augmented reality lenses, GIFs and shareable memes. Full Story: [Adweek]( (3/17), [The Drum (free registration)]( (3/17), [Marketing Dive]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fable.works, WhatIF Foods show a "Better Better"]( [Fable.works, WhatIF Foods show a "Better Better"]( (WhatIf Foods/YouTube) Fable.works created an animated 60-second spot for WhatIF Foods that shows how the eco-friendly brand is going beyond plant-based food to sustainable "planet-based" farming practices and features the tagline, "What if … there's a Better Better?" The push emphasizes the regenerative benefits of the brand's key ingredient, the Bambara groundnut, and is running across social and the brand's site. Full Story: [Ad Age (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [MullenLowe's Cavallo on why brands need enemies]( Kristen Cavallo, global CEO of MullenLowe and CEO of The Martin Agency, talks about how she builds relationships with clients and why brands need enemies to achieve relevance. "Defining your enemies can be more critical when positioning your company than your purpose. This can be a breakthrough in positioning yourself," Cavallo says. Full Story: [Campaign Asia (free registration)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Clarkmcdowall's Adrienne Muken talks favorite work]( Adrienne Muken, creative director at Clarkmcdowall, talks about creative inspirations and favorite work. Muken explains why helping the Lower Eastside Girls Club celebrate its 25th anniversary is one of her favorite projects, and talks about why she's proud of creating the brand identity for International Fresh Produce Association. Full Story: [Muse by Clio]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Quick Reference Guide – Microsoft Excel 2021 Advanced Guide]( - [The Ultimate Guide to Developing Self-Discipline]( - [Public Speaking at Work]( - [Tips & Tricks Guide – Career Planning – Why It's Essential for Your Success]( [] Agency News [] [Gut ventures into Europe with Amsterdam office]( Miami-based Gut is expanding into Europe with an Amsterdam office, headed up by Managing Director Natalia Forster, Group Account Director Meme Traverso and Head of Strategy Bruno Steffen. "We love the energy and vibe of Amsterdam, and we couldn't think of a better city to start Gut Europe," said Anselmo Ramos, co-founder and creative chairman of Gut. 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