It's time for agencies to address ageism

Mother, War Child debut "LullaBombs" | Uncommon, Jordan Brand celebrate young talent | BCW, New York say "Show Us Something We Haven't Seen" Created for {EMAIL} | [Web Version]( February 24, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mother, War Child debut "LullaBombs"]( [Mother, War Child debut "LullaBombs"]( (_MotherGoods/Instagram) Mother teamed with War Child to create "LullaBombs," six brightly colored children's sleep aids that are repurposed from landmines and instead of playing soothing music, emit the real sounds of war. Proceeds from sales of the items, part of the agency's Mother Goods initiative, will be given to help War Child's charitable efforts in war zones, including Ukraine. Full Story: [Ad Age (tiered subscription model)]( (2/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Uncommon, Jordan Brand celebrate young talent]( [Uncommon, Jordan Brand celebrate young talent]( (Jordan/YouTube) Uncommon Creative Studio created a "Beyond" spot for Nike's Jordan Brand that tells the story of a young female basketball player, interspersing shots of her on court with footage looking back at the childhood experiences that shaped her talent. The ad is running in a 60-second version on TV with a longer cut online. Full Story: [Ad Age (tiered subscription model)]( (2/23), [Adweek]( (2/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BCW, New York say "Show Us Something We Haven't Seen"]( [BCW, New York say "Show Us Something We Haven't Seen"]( (New York Festivals/YouTube) BCW created a "Show Us Something We Haven't Seen" campaign for the New York Festivals Advertising Awards that's encouraging the industry to submit entries that will amaze New Yorkers. A YouTube spot features a woman from New York detailing all the weird and wonderful things New Yorkers see every day without batting an eye, challenging creatives to impress the city's residents. Full Story: [Adweek]( (2/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [It's time for agencies to address ageism]( Kiran Koshy, director with Raucous Content and a former creative director at other agencies, suggests four ways creatives can combat ageism in advertising. "Creative people mature and do get better with age," Koshy writes, urging agencies to place more value on their older talent. Full Story: [Ad Age (tiered subscription model)]( (2/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are tapping TikTok to find talent]( Agencies such as O'Keefe Reinhard & Paul, Dentsu Creative, Reach Agency and Rain the Growth Agency are using TikTok to find new talent. "If you have a creator mindset, and you're working in social media, it does benefit to show potential shops you can create content," says Rain the Growth Agency's Shuree Jones. Full Story: [Digiday (tiered subscription model)]( (2/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [4 Simple Productivity Improvement Points To Dominate Your Day]( - [The Ultimate Guide To Developing Self-Discipline]( - [30 Life Lessons Learned in 30 Years]( - [How to Find Average Salary Information for US Workers]( - ["I Will Teach You to be Rich" Book Summary]( [] Agency News [] [WPP reports 22% profit increase, 6.9% growth in 2022]( WPP reported 2022 revenue growth of 6.9% and a 22% increase in profit, and is forecasting growth of between 3% and 5% for this year. The holding company will reward staff this year with approximately $506.9 million in bonuses. Full Story: [Campaign US (tiered subscription model)]( (2/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Agencies look to livestream shopping to spur brand growth]( Agencies look to livestream shopping to spur brand growth (Kampus Production/Pexels) Agencies are increasingly testing livestream shopping to support clients seeking a slice of skyrocketing sales that are expected to triple to $68 billion by 2026, along with conversion rates that are reportedly approaching 30%. Experts agree that livestream shopping is best suited for products that need explaining, such as makeup, and should be authentic with social media influencers playing a vital role. Full Story: [Digiday (tiered subscription model)]( (2/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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