McCann Worldgroup's Lee on balancing agencies, network

AKQA, Grey show how Volvo's safety leads to freedom | Callen, Katie Northlich spew more cash for Ibotta | Take some "Maple Leave," say Rethink, Destination Canada Created for {EMAIL} | [Web Version]( February 16, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [AKQA, Grey show how Volvo's safety leads to freedom]( [AKQA, Grey show how Volvo's safety leads to freedom]( (Volvo Cars/YouTube) WPP's AKQA and Grey created a global "For Life" campaign for Volvo that focuses on how feeling safe in one aspect of life, inside the automaker's electric SUVs, leads to feeling braver in others. A 60-second spot shows real people leaving the safety of their Volvos to take a leap in their lives, and ends with the copy, "When you feel safe, you can be truly free." Full Story: [Adweek]( (2/15), [Ad Age (tiered subscription model)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Shelf Stable Milk for Schools Realize the operational efficiencies, sustainability potential, and cost savings of including aseptic cartons for dairy milk within your school lunch program. [Read More]( ADVERTISEMENT: [] Creative [] [Callen, Katie Northlich spew more cash for Ibotta]( [Callen, Katie Northlich spew more cash for Ibotta]( (Ibotta/YouTube) Callen's latest spots in its "Cash Back in Everything You Buy" campaign for Ibotta brings back comedian and actor Katie Northlich in a series of quirky situations where money spews from everything. Three humorous ads show Northlich as a therapist, member of a book club and arguing with her dad as cash erupts from everyday objects. Full Story: [Muse by Clio]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Take some "Maple Leave," say Rethink, Destination Canada]( [Take some "Maple Leave," say Rethink, Destination Canada]( (Canada Explore/YouTube) Rethink is encouraging Americans to escape stress for Destination Canada with a 60-second spot that pokes fun at stereotypes to show what the country has to offer. The ad urges Americans to take some "Maple Leave" -- "a twist on the idea of 'sick leave,' as we wanted to offer up Canada as a kind of stress-free break for Americans," says Rethink's Cam Spires. Full Story: [Muse by Clio]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Birk Creative's Birkenbeuel on the power of helping]( JinJa Birkenbeuel, CEO of Birk Creative, writes about the lessons she learned from engaging historically ignored communities for a COVID-19 vaccine awareness campaign for Advocate Health. "The assignment manifested a new work mantra for me: Look for, find and work with the helpers, and be a helper too," Birkenbeuel writes. Full Story: [Ad Age (tiered subscription model)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann Worldgroup's Lee on balancing agencies, network]( In this podcast, Daryl Lee, global CEO of McCann Worldgroup, talks about his favorite Super Bowl ads this year and the agency's collaboration with The Community for General Motors and Netflix. Lee also explains the importance of getting the right balance between agency brands and their unique cultures with the capabilities of the wider network. Full Story: [Campaign US (tiered subscription model)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Tips & Tricks Guide - Microsoft Windows 11]( - [Career Planning Tips]( - [25 Cryptocurrencies You Should Know About]( - [Nonverbal Communications Skills – The 10 Skills You Need to Learn]( - [How Technology Can Help You Get a Good Night's Sleep]( [] Agency News [] [Colle McVoy wins US shopper marketing AOR for Haribo]( Colle McVoy has been appointed US shopper marketing agency of record for Haribo as the brand expands its US presence. "It was clear that Colle McVoy understood the power and value of the Haribo brand and the role that our distinctive assets can play with our retailers," said Haribo America's Seth Klugherz. Full Story: [Ad Age (tiered subscription model)]( (2/15), [MediaPost Communications (free registration)]( (2/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Jason Sperling leaves Meta to become CCO at Innocean USA]( Ad Age (tiered subscription model) (2/15) [] - [OMG wins global media AOR for Philips Domestic Appliances]( Adweek (2/15) [] Media & Technology Trends [] [4A's, ANA tap Nielsen's Nada Bradbury as Ad-ID CEO]( Nada Bradbury, Nielsen's former global head of partnerships, has been appointed as CEO of Ad-ID, the joint initiative of the American Association of Advertising Agencies and the Association of National Advertisers. "Nada is the ideal leader to continue the evolution of Ad-ID to address unproductive industry behaviors such as ad frequency management, cross-platform measurement, transparency, and optimization leading to a better overall content experience for both brands and consumers," said 4A's CEO Marla Kaplowitz. Full Story: [Next TV/Broadcasting+Cable]( (2/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Setting a good example for your children takes all the fun out of middle age. [William Feather](, writer, publisher [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036