Grey New York spotlights a son's dedication for Gillette

360i uses emoji-based clues to unveil "Game of Thrones" new season | Spider-Man takes his driving test in a Muhtayzik Hoffer spot for Audi | Grey New York spotlights a son's dedication for Gillette Created for {EMAIL} | [Web Version]( June 22, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [360i uses emoji-based clues to unveil "Game of Thrones" new season]( 360i has created a social campaign for HBO's "Game of Thrones" called #WinterIsHere, which includes a trailer for the season 7 premiere that unlocks poster art and exclusive content through the Twitter Emoji Engine. Social users can solve clues to enter the right combination of emojis to be rewarded with content. [MediaPost Communications]( (6/21), [The Drum (Scotland)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Break The Prisoner's Dilemma in Mobile Ad Fraud Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. [Read More]( to find out what needs to be done to make a change. ADVERTISEMENT [] Creative [] [Spider-Man takes his driving test in a Muhtayzik Hoffer spot for Audi]( [Spider-Man: Homecoming]( Click to watch video (Audi/YouTube) Muhtayzik Hoffer lets Peter Parker take his driving test in an Audi in a brand tie-in with "Spider-Man: Homecoming." The comedic spot features the movie's star Tom Holland and J.B. Smoove, of "Curb Your Enthusiasm," as the driving instructor. [Advertising Age]( (6/20), [Adweek]( (6/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Grey New York spotlights a son's dedication for Gillette]( [Grey NY spotlights a son's dedication for Gillette]( Click to watch video (Gillette/YouTube) Grey New York's new spot for Gillette tells the story of Kristian Rex, a man who has been caring for his father after a stroke. The ad highlights the shifting roles between the pair as Rex lovingly shaves his father with the new Treo razor that's specifically designed for shaving someone else. [Campaign US (free registration)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Opinion: The ad industry is sabotaging creativity]( The democratization of creativity through digital and social platforms is leading to the death of creative brilliance as brands and agency leaders are trying to shun creative thinking in favor of data and technology, writes Mark Wnek. "Imagine any other industry or sport or pursuit suddenly divesting itself of its best, wisest and most experienced practitioners. Unthinkable, right?" he writes. [Advertising Age]( (6/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Has advertising forgotten its true purpose?]( Advertisers aren't artists -- their purpose is to sell services and products for brands -- which is why the industry should focus on how ads affect business results and not just with how attractive they are, WorkInProgress' Matt Talbot writes. "[I]f more people start judging work based on its creativity and business impact, then more work that accomplishes both will win," he explains. [The Drum (Scotland)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Reaction to Publicis Groupe's 2018 withdrawal from Cannes]( CEO Arthur Sadoun announced that Publicis Groupe would be taking a break from awards shows in 2018, including Cannes, and employees and observers have been left shocked by the news. WPP's Martin Sorrell refused to rule out whether his holding company would also withdraw from next year's event, but did say that it had lost some of its creative focus and that it has become "too much of a moneymaking exercise." [Advertising Age]( (6/21), [The Drum (Scotland)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Google, YouTube unveil VR content initiatives]( YouTube YouTube has announced a new virtual-reality content studio in Los Angeles, VR Creator Lab, which will provide brands and creators with a three-day program to teach them how to make the best virtual-reality content for the platform. Also, Google has given the go-ahead for virtual-reality series in partnership with Discovery Travel, Major League Baseball and Vogue. [Adweek]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Essential Skills For Managers Ready For The Next Level]( Launch (4A's) Experienced managers will fill knowledge gaps needed to take their careers to the next level. Participants will learn how to drive profit, discuss organic growth strategies, how to understand clients and critical people skills. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's Strategy Festival: New Speakers Announced]( Megan Imbres Imbres (4A's) Megan Imbres, Director of Marketing at Netflix; Paul Jankowski, Founder at New Heartland Group; Sharona Sankar-King, EVP, Head of Marketing Science at BBDO; and Jeff Baker, VP, Brand Experience at Arby's Restaurant Group, join Rishad Tobaccowala, Strategy and Growth Officer, Publicis Groupe, and Kodi Foster, SVP, Data Strategy at Viacom, for this year's 4A's Strategy Festival, Sept. 12 to 14, 2017, at Andaz Wall Street, NYC. Early Bird Rate now available -- [register here.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Education ... is a process of living and not a preparation for future living. 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