Can "Binky Dad" save the day in Kia Super Bowl ad?

Can "Binky Dad" save the day in Kia Super Bowl ad? | OKRP, BK encourage "Whopper Whopper" karaoke | Shadow, e.l.f. take Jennifer Coolidge to Super Bowl Created for {EMAIL} | [Web Version]( February 10, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Can "Binky Dad" save the day in Kia Super Bowl ad?]( [Can "Binky Dad" save the day in Kia Super Bowl ad?]( (Kia America/YouTube) David&Goliath created a 60-second "Binky Dad" Super Bowl spot for Kia America that's set to "Gonna Fly Now," the theme song from "Rocky," and shows a father rushing back home from a ski resort in his Telluride X-Pro SUV when the family realizes they've forgotten the baby's pacifier. The campaign features three endings on TikTok, and fans are encouraged to share their own finales on the platform. Full Story: [ShootOnline (free content)]( (2/9), [Muse by Clio]( (2/9), [Adweek]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Shelf Stable Milk for Schools Realize the operational efficiencies, sustainability potential, and cost savings of including aseptic cartons for dairy milk within your school lunch program. [Read More]( ADVERTISEMENT: [] Creative [] [OKRP, BK encourage "Whopper Whopper" karaoke]( [OKRP, BK encourage "Whopper Whopper" karaoke]( (Burger King/YouTube) OKRP created a 15-second spot for Burger King that explains the brand took the Super Bowl off to instead celebrate the viral reaction to its new "Whopper Whopper" jingle. The push, with media managed by PHD, features a [karaoke version]( of the ditty released across social to enable fans to create and share their own singalongs. Full Story: [Ad Age (tiered subscription model)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Shadow, e.l.f. take Jennifer Coolidge to Super Bowl]( [Shadow, e.l.f. take Jennifer Coolidge to Super Bowl]( Teaser for e.l.f.'s Super Bowl ad (e.l.f. Cosmetics/YouTube) E.l.f. Cosmetics is making its Super Bowl debut with a 30-second regional spot from Shadow that's co-written by Mike White of "White Lotus" fame and features the show's Jennifer Coolidge. The ad will play on a viral moment from a red-carpet event and touts the brand's Power Grip Primer, and the campaign, with media managed by Tinuiti, includes a content series on the brand's social channels. Full Story: [Ad Age (tiered subscription model)]( (2/9), [Adweek]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Kin's Kwame Taylor-Hayford on learning from failure]( Kwame Taylor-Hayford, co-founder of Kin, writes about what he's learned from some of the most significant mistakes made during his career. "I feel very fortunate that from these failures, and many more, I've been able to gain the experience, perspective and confidence to push forward and achieve with more focus and resolve," Taylor-Hayford writes. 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