Special Group, Diddy make a Super Bowl hit for Uber

Special Group, Diddy make a Super Bowl hit for Uber | Anomaly, Ben Affleck make Dunkin's Super Bowl debut | Marcus Thomas, Dexcom get magical with Nick Jonas Created for {EMAIL} | [Web Version]( February 8, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Special Group, Diddy make a Super Bowl hit for Uber]( [Special Group, Diddy make a Super Bowl hit for Uber]( (Uber Eats/YouTube) Special Group US revealed its 60-second Super Bowl spot for Uber One, which shows Sean "Diddy" Combs trying to make the perfect hit for the big occasion. The humorous spot shows Diddy in the music studio, reworking catchy one-hit wonders with Donna Lewis, Montell Jordan, Ylvis and Kelis before hitting gold with a version of "What Is Love" with Haddaway. Full Story: [Muse by Clio]( (2/7), [Adweek]( (2/7), [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Anomaly, Ben Affleck make Dunkin's Super Bowl debut]( [Anomaly, Ben Affleck make Dunkin's Super Bowl debut]( (Dunkin/Instagram) Dunkin' tapped Ben Affleck to star in its debut Super Bowl spot, created by Anomaly. Fans posted last month about the star's visit to a Dunkin' drive-thru in Massachusetts and the brand teased the ad on Instagram and Twitter with the copy, "Something's Ben Brewing," and the date of the Super Bowl. Full Story: [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Marcus Thomas, Dexcom get magical with Nick Jonas]( [Marcus Thomas, Dexcom get magical with Nick Jonas]( (Dexcom/YouTube) Marcus Thomas created a 30-second "Feels Like Magic" Super Bowl spot for Dexcom that stars Nick Jonas, who explains how he uses the brand's new G7 blood glucose monitoring system to treat his type 1 diabetes. "It's not magic, it just feels that way," Jonas says before disappearing in a puff of smoke. Full Story: [Adweek]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Giant Spoon hands its Super Bowl tweets over to ChatGPT]( Giant Spoon is ditching the Super Bowl war room and instead will be using ChatGPT to tweet reactions during the big game. "We're going to be sending out whatever it generates. It could be fun," says Noel Cottrell, creative chair and partner. Full Story: [Digiday (tiered subscription model)]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Spectrum Science's Justin Rubin talks health care]( Justin Rubin, chief creative officer of Spectrum Science, talks about health care advertising and his favorite work. Rubin explains why "Saying Gay in the USA" is one of his favorite campaigns and why he's excited about the potential of generative artificial intelligence. 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