Dansko's CEO on her path to success

Hershey CEO signs diversity pledge | Mattel's Margo Georgiadis maps a digital future | Dansko's CEO on her path to success Created for {EMAIL} | [Web Version]( ADVERTISEMENT June 20, 2017 CONNECT WITH NEW  [LinkedIn]( [Facebook]( [Twitter]( €‰ [NEW SmartBrief]( [NEW SmartBrief]( Women's leadership news for retail and consumer goods [SIGN UP]( â‹… [FORWARD]( [] Top of the week [] [Hershey CEO signs diversity pledge]( The Hershey Co. President and CEO Michele Buck has signed the CEO Action for Diversity & Inclusion pledge, which calls for business leaders to work toward greater diversity and inclusion in the workplace. "By bringing together people with diversity of thought, interest, skill and experience, we are enriching our legacy as an organization and helping to cultivate a sustainable business for the future," said Buck. [Candy & Snack Today]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Register now and save $300 on NEW Summit 2017 NEW members attending [NEW Leadership Summit 2017]( Sept. 27-29 in Washington, D.C., will enjoy 35 hours of learning and networking, including [learning sessions]( guest speakers like [CNN's Lisa Ling]( and [special events](. [Register]( by Aug. 9 to save $300 and pay the all-inclusive price of $1,395. ADVERTISEMENT [] Women's leadership [] [Mattel's Margo Georgiadis maps a digital future]( [Mattel CEO maps a digital future]( Georgiadis (Laura Cavanaugh/Getty Images) Mattel aims to transform itself from a traditional toy maker to a digital tech company with a focus on the future, new CEO Margo Georgiadis said. Georgiadis, who joined the company from Google in February, plans to focus on mobile and digital content, web-based toys and learning products and gaming. [Advertising Age/Bloomberg]( (6/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Dansko's CEO on her path to success]( After encountering a clog while traveling through Europe, Mandy Cabot and husband Peter Kjellerup launched the footwear brand Dansko. "If we'd taken a different path -- not made the choices we've made or learned the lessons we learned -- we wouldn't be where we are today," Cabot said. [Footwear News]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Execs: Willingness to learn can help you advance]( Having a willingness to learn is crucial for success in the corporate world, produce industry leaders said at a recent panel discussion in Chicago. "I'm happy to bring people to the table who know more than me and can help me," said Teri Miller, category manager at The Fresh Market. [The Packer (Lenexa, Kan.)]( (6/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Work/life [] [Caring for older parents can be tough on working women]( In addition to balancing work responsibilities with raising children, many women are also caring for aging parents, Liz O'Donnell writes. There are 44 million unpaid family caregivers across the country, according to the AARP, and most say their caregiving responsibilities have caused work-related difficulties. [WBUR-FM (Boston)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Generous maternity policies can boost retention]( Organizations can retain workers who take maternity leave by offering a generous leave policy and ensuring the time off does not derail the employee's career, writes Kaytie Zimmerman, founder of Optimistic Millennial. Flexible work schedules and available child-care options also can make new mothers more likely to stay on the job, she suggests. [Forbes]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] SmartBrief Originals [] Read the latest food and beverage coverage by SmartBrief in [SmartBrief Originals](: [] - [Take a bite out of Datassential's latest sandwich insights]( [] - [Shopping for health and wellness today: The role of food, beverage as competitive distinction]( [] - [Grocery retailers personalize the shopping experience with chatbots]( [] Changing workforce [] [Taking a closer look at the pay gap for college-educated adults]( By the time they reach their early 40s, the average male college graduate earns 55% more than the average female graduate in the same age group, research shows. When men stay at one firm, they tend to experience faster earnings growth than their female colleagues, the research found. [Entrepreneur online]( (6/13), [Harvard Business Review online (tiered subscription model)]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How diverse businesses can lead the way into the future]( Businesses are now taking on some of the responsibilities that were once handled by governments, according to women leaders who spoke at the Forbes Women's Summit. Some investors are using "positive screening" to find companies that score highly on diversity and other measures, and these businesses tend to "show a lower cost of capital and better stock performance," said Sharon French of Oppenheimer Funds. [Forbes]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] The female consumer [] [Transform marketing via diversity and inclusion]( Transform marketing via diversity and inclusion (Pixabay) Transform your marketing efforts to bring emotional resonance to your brand by focusing on diversity and inclusion, says Antonio Lucio, the global chief marketing and communication officer at Hewlett Packard. Challenge other partners to adhere to your D&I standards and "demand your advertising and PR agency partners submit a plan laying out how they will increase the number of women and minorities in key creative and strategy roles," Lucio writes. [Campaign UK]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [EOS injects whimsy into shaving cream campaign]( Beauty brand EOS has launched a quirky digital campaign to promote its women's shaving cream, with animated characters and a whimsical tone designed to alleviate women's anxiety about shaving, EOS marketing executive Nancy Chan said. The brand, known for its spherical lip balm, packages its shaving cream in plastic to avoid bathtub rings. [MediaPost Communications]( (6/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] News from NEW [] 32 NEW partners named Forbes "Best Employers" Thirty-two [NEW partner companies]( have been named America's Best Employers in 2017 by Forbes, ranked by their employees as great places to work. Topping the list is Costco Wholesale, besting its three-year run as a top-three company on the list. Forbes and research firm Statista surveyed nearly 30,000 people at US companies with at least 1,000 employees. Eight hundred companies were rated. [Read the story.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Drive your career at 19 NEW events through August Make connections and gain leadership skills at 19 regional events through August. Enhance your career knowledge with industry experts at NEW learning events in Anaheim, California; Carolinas; Chicago; Northern California and Rogers, Arkansas. Strengthen your network at mixer events in Atlanta; Bentonville, Arkansas; Boise; Cincinnati; Clearwater, Florida; Minneapolis; Nashville; Dallas; Oakland, California; Parsippany, New Jersey; Pasadena, Maryland; Phoenix and Southern California. [View NEW calendar.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about NEWâ„¢: [About Us]( | [Events]( | [Regions]( | [Members]( | [Sponsors]( | [Learning]( [] [] With ordinary talent and extraordinary perseverance, all things are attainable. 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