Key insights from 4A's Decisions

W+K reveals 2 Super Bowl ads for Michelob Ultra | TDA Boulder gets comedic for FirstBank's Super Bowl ad | Joan Creative, ZenBusiness say "Welcome to the Uprising" Created for {EMAIL} | [Web Version]( February 2, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K reveals 2 Super Bowl ads for Michelob Ultra]( [W+K reveals 2 Super Bowl ads for Michelob Ultra]( "New Members Day" (Michelob Ultra/YouTube) Wieden+Kennedy unveiled its two Super Bowl spots for Michelob Ultra, one of which, a 60-second "New Members Day" ad, stars Serena Williams and Brian Cox on the golf course from "Caddyshack" with appearances from several professional athletes. A 30-second "[Full Swing Gossip](" spot touts both Michelob Ultra and Netflix's "Full Swing" golf documentary with the help of Tony Romo, Alex Morgan and Rickie Fowler, and also features a QR code that can be scanned to watch the show's first episode ahead of its release. Full Story: [Muse by Clio]( (2/1), [Ad Age (tiered subscription model)]( (2/1), [Adweek]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [TDA Boulder gets comedic for FirstBank's Super Bowl ad]( [TDA Boulder gets comedic for FirstBank's Super Bowl ad]( (TDA Boulder/YouTube) TDA Boulder created a humorous 30-second regional Super Bowl spot for FirstBank that shows a banker taking on the role of a lifeguard, until he abandons the rescue due to his fear of sharks and the water being too cold. The wider campaign, running across TV, social, digital, print and out of home, plays on FirstBank being bad at many things but great at banking. Full Story: [The Drum (free registration)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Joan Creative, ZenBusiness say "Welcome to the Uprising"]( [Joan Creative, ZenBusiness say "Welcome to the Uprising"]( (ZenBusiness/YouTube) Joan Creative's "Welcome to the Uprising" campaign for ZenBusiness features a 60-second spot showing an office employee rebelling, destroying her surroundings and walking out, all set to the track "Seize the Power" by Yonaka. The push, which encourages people to start their own businesses, is running across social, digital and video and includes publicity stunts and out of home messaging such as, "Whose dream are you commuting to?" Full Story: [Ad Age (tiered subscription model)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Key insights from 4A's Decisions]( Key insights from 4A's Decisions (4A's) Agency, brand and tech leaders talked about disruption, change management, privacy issues and automation at the 4A's Decisions: Perpetual Disruption conference. "Let's all just agree to join hands and walk in the direction of [privacy regulation]," said UM Worldwide's Joshua Lowcock, while GroupM US' Matt Sweeney noted, "People are flexing so many new muscles that they've never flexed before. ... [Y]ou have to be a business athlete to keep up and get there." Full Story: [The Drum (free registration)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Minority-owned agencies need access to decision-makers]( Brick Rucker, co-founder of Unfold, wonders why, despite the industry's focus on diversity, equity and inclusion, minority-owned agencies are still finding it difficult to get a foot in the door. "I humbly ask all brands to take the final step: Illuminate the path and point folks like me toward the decision-makers, so that more minority-owned businesses can earn a place in your agency ecosystem," Rucker writes. Full Story: [MediaPost Communications (free registration)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Publicis beats expectations with 10.1% organic growth]( Publicis Groupe reported organic revenue growth of 9.4% in the fourth quarter, with net revenue increasing by 18%, resulting in overall organic growth of 10.1% in 2022, beating its own forecast and analyst expectations. CEO Arthur Sadoun said the Q4 growth was the result of Epsilon and Sapient performing "even better than expected" and no significant budget cuts from clients. Full Story: [Ad Age (tiered subscription model)]( (2/2), [Adweek]( (2/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta looks toward Reels, AI for growth]( Meta looks toward Reels, AI for growth (Meta) Meta's $32.2 billion in revenue for the fourth quarter marked a 4.5% year-over-year decline and third consecutive quarterly decrease that it partially attributes to weakening ad demand amid economic conditions, while its daily active users increased 4% for the period to reach 2 billion. Meta CEO Mark Zuckerberg said he will focus on corporate efficiencies in 2023 along with Instagram Reels and becoming "a leader in generative AI." Full Story: [The Wall Street Journal]( (2/1), [Adweek]( (2/1), [TechCrunch (tiered subscription model)]( (2/1), [Engadget]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] That's how you move forward. You discover new journeys and new doors that are being opened. [Michelle Yeoh](, actor [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036