4A's, ANA criticize IAB's privacy comments

4A's, ANA criticize IAB's privacy comments | FCB NY, Kevin Bacon show "Six Degrees of Budweiser" | Publicis takes "Working with Cancer" to Super Bowl Created for {EMAIL} | [Web Version]( February 1, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's, ANA criticize IAB's privacy comments]( The American Association of Advertising Agencies and Association of National Advertisers released a joint statement criticizing the comments and "acerbic tone" of IAB CEO David Cohen when he spoke at a recent IAB event of the industry's data privacy issues. "While polarizing political rhetoric might produce short-term results, it does nothing to achieve the kind of balanced, lasting consensus needed to effectuate real solutions," stated 4A's CEO Marla Kaplowitz and ANA CEO Bob Liodice. Full Story: [MediaPost Communications (free registration)]( (1/31), [Marketing Dive]( (1/31), [Ad Age (tiered subscription model)]( (1/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [FCB NY, Kevin Bacon show "Six Degrees of Budweiser"]( [FCB NY, Kevin Bacon show "Six Degrees of Budweiser"]( (Budweiser/YouTube) FCB New York created a 30-second "Six Degrees of Budweiser" regional Super Bowl spot, which is voiced by actor Kevin Bacon and shows how people are connected through a six-pack of Budweiser. The ad stars hip-hop artist and producer Metro Boomin and brings back the tagline "This Bud's for You." Full Story: [The Drum (free registration)]( (1/31), [Campaign US (tiered subscription model)]( (1/31), [Adweek]( (1/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis takes "Working with Cancer" to Super Bowl]( [Publicis takes "Working with Cancer" to Super Bowl]( Full version of Publicis Groupe's Super Bowl ad (Publicis Groupe/YouTube) Publicis Groupe created a 60-second regional Super Bowl spot to promote its "Working with Cancer" initiative, which shows two people returning to work following treatment for cancer. The campaign includes a Times Square billboard takeover on Feb. 4's World Cancer Day to encourage workplaces to support those with cancer, particularly as half of all people will receive a cancer diagnosis during their life. 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"By prioritizing talent and truly living by company values, employees will be empowered and motivated to grow the business alongside leadership," Carr-Rodriguez writes. Full Story: [MediaPost Communications (free registration)]( (1/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Kasha Cacy becomes Known's first media chief]( Kasha Cacy was hired by Known as its first chief media officer and will report to CEO and Chairman Kern Schireson. "What drew me to Known was that this is the part of the industry that I love: the application of knowledge and data and insights to media," Cacy said. Full Story: [Ad Age (tiered subscription model)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Podcast marketing appears immune to spending cutbacks]( Podcast marketing appears immune to spending cutbacks (Pixabay) Programmatic podcast advertising will nearly triple before 2027 and 83% of marketers already using the medium plan to spend more during 2023, Acast research shows. One firm notes that its clients' spending increased by a factor of 10 during 2022. Full Story: [MediaPost Communications (free registration)]( (1/31), [Digiday (tiered subscription model)]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The air is the only place free from prejudice. 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