Mischief goes on a hiring spree

BBDO NY, Pedigree unveil the "Fosterverse" | Lerma, Avocados from Mexico use ChatGPT for Super Bowl | Ogilvy Shanghai, Coca-Cola celebrate Lunar New Year Created for {EMAIL} | [Web Version]( January 27, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO NY, Pedigree unveil the "Fosterverse"]( [BBDO NY, Pedigree unveil the "Fosterverse"]( (Pedigree Brand/YouTube) BBDO New York, with Weber Shandwick and MediaCom, created a "Fosterverse" campaign for Pedigree that enables Decentraland property owners to virtually foster real-life shelter dogs. A 15-second spot explains the activation, which allows users to interact with the 3D avatars of rescue dogs, adopt them in real life or support them through donations. Full Story: [Ad Age (tiered subscription model)]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The ultimate influencer program starter kit for 2023 The Ultimate influencer program starter kit is a practical kit with how-to guides, worksheets, and step-by-step instructions for launching and growing your influencer program. Inside you’ll find five (5) step-by-step ebooks and two (2) worksheets to guide you in setting up, launching, and growing your influencer program. [Get the kit.]( ADVERTISEMENT: [] Creative [] [Lerma, Avocados from Mexico use ChatGPT for Super Bowl]( Lerma created Avocados from Mexico's 30-second Super Bowl spot, which will feature a QR code that can be scanned by viewers to generate brand-relevant tweets written by ChatGPT. Viewers are encouraged to share the tweets during the game and the QR code also will appear on a Times Square billboard. Full Story: [Ad Age (tiered subscription model)]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy Shanghai, Coca-Cola celebrate Lunar New Year]( [Ogilvy Shanghai, Coca-Cola celebrate Lunar New Year]( (Coca-Cola/YouTube) Ogilvy Shanghai created a Lunar New Year spot for Coca-Cola that celebrates the year of the Rabbit. The animated 60-second ad features a family of rabbits, telling the story of a grandma reminiscing about past traditions as she travels to see her grandson for the holiday, only to find that the tradition of togetherness is one that never changes. Full Story: [ShootOnline (free content)]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Kick off the new year exploring the new age of perpetual disruption at 4A's Decisions 2023! Don't miss your chance to learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. If you’re not already embracing this new reality, then you are likely behind. Join the [#4AsDecisions]( 2023 conversation today! [Learn more.]( ADVERTISEMENT [] Agency Insider [] [Wunderman Thompson's Maia on health care advertising]( Renata Maia, Wunderman Thompson Health's first global chief creative officer, talks about creativity in health care advertising, the importance of diversity, equity and inclusion and why she's so optimistic about the category. "When you bring the knowledge, innovation and the power of storytelling, I think the future of health has never been so bright," Maia says. Full Story: [Ad Age (tiered subscription model)]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas NY's Dan Lucey: Give time to young creatives]( Dan Lucey, chief creative officer of Havas New York, makes the case for why young creatives need more mentorship from their older peers. "Today, we ask a lot of the younger folks, and as a result it's harder for them to truly shine," Lucey writes. Full Story: [Adweek]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Tech Talk: Using programmatic data to bring in new TV advertisers Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. [Watch on-demand.]( ADVERTISEMENT Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Mischief goes on a hiring spree]( Mischief @ No Fixed Address hired Ross Fletcher and Howard Finkelstein from Fig as group creative directors and Anne Caceres-Gonzalez as director of people and culture. In addition, Nimisha Jain joins from Leo Burnett Chicago as executive vice president, strategy, Ed Gunn joins as group strategy director and Amy Wertheimer was recruited as executive producer. Full Story: [Adweek]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [CTV bright spot among forecast continued ad slump]( [CTV bright spot among forecast continued ad slump]( (Pixabay) A 12.1% year-over-year drop in US ad spending for December marks six straight months of declines and the greatest decrease for the time period, per revised figures from Standard Media Index's US Ad Market Tracker. Looking ahead, Insider Intelligence predicts rising inflation will lead to more marketing budget cuts, while brands will increase investments in connected TV advertising. Full Story: [MediaPost Communications (free registration)]( (1/24), [Insider Intelligence]( (1/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? 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