Ogilvy, Workday tap rockstars for Super Bowl debut

Ogilvy, Workday tap rockstars for Super Bowl debut | Publicis Luxe, Ritchie tap Malek, Deneuve for Cartier | GS&P, Your Cousin cause groundhog chaos for Sam Adams Created for {EMAIL} | [Web Version]( January 26, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy, Workday tap rockstars for Super Bowl debut]( [Ogilvy, Workday tap rockstars for Super Bowl debut]( (Workday/YouTube) Ogilvy is helping Workday make its Super Bowl debut with a 60-second spot running during the third quarter. Two 15-second teasers reveal that "the corporate world will be rocked" with the likes of Ozzy Osbourne, Gary Clark Jr. and Joan Jett. Full Story: [Ad Age (tiered subscription model)]( (1/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Shelf Stable Milk for Schools Realize the operational efficiencies, sustainability potential, and cost savings of including aseptic cartons for dairy milk within your school lunch program. [Read More]( ADVERTISEMENT: [] Creative [] [Publicis Luxe, Ritchie tap Malek, Deneuve for Cartier]( [Publicis Luxe, Ritchie tap Malek, Deneuve for Cartier]( (Cartier/YouTube) Publicis Luxe is celebrating the comeback of Cartier's Tank Francaise watch with a 60-second spot directed by Guy Ritchie that stars Catherine Deneuve and Rami Malek. The ad shows Malek become enthralled as a filmmaker with a young Deneuve, who gradually ages throughout the spot while the watch and her style remain as constants. Full Story: [ShootOnline (free content)]( (1/25), [Ad Age (tiered subscription model)]( (1/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GS&P, Your Cousin cause groundhog chaos for Sam Adams]( [GS&P, Your Cousin cause groundhog chaos for Sam Adams]( (Samuel Adams/YouTube) Goodby Silverstein & Partners' latest 30-second TV spot for Sam Adams features "Your Cousin from Boston" causing chaos in a bar with an escaped groundhog. The brand has pledged $50,000 worth of Cold Snap beer to 5,000 sweepstakes winners if Punxsutawney Phil doesn't see his shadow on Groundhog Day, Feb. 2. Full Story: [The Drum (free registration)]( (1/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Tech Talk: Using programmatic data to bring in new TV advertisers Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. [Register now.]( ADVERTISEMENT [] Agency Insider [] [McKinney's Joe Maglio on buying August United]( Joe Maglio, CEO of McKinney, talks about the agency's acquisition of influencer shop August United. "When you have that three-pronged road in front of you, where you can either build, buy or borrow, this very much becomes a buy," Maglio says, adding, "You can't talk about social and mobile without the creator economy as a component of it." Full Story: [Adweek]( (1/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Stagwell's Mark Penn talks background, ad philosophy]( Stagwell's Mark Penn talks background, ad philosophy Penn (Michael Kovac/Getty Images) Mark Penn, CEO and chairman of Stagwell, talks about how his political background helps in advertising, building the holding company, merging with MDC and his vision. "My complaint was always that when advertising agencies were off the mark, it's because they weren't paying attention to the strategy and data," Penn says. 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