Cornett enlists a psychic to talk to horses for VisitLex

TBWA\MAL touts iPhone privacy with "Ted Lasso" actor | Cornett enlists a psychic to talk to horses for VisitLex | 72andSunny, HubSpot tap Hahn as a Wild West boss Created for {EMAIL} | [Web Version]( January 25, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\MAL touts iPhone privacy with "Ted Lasso" actor]( [TBWA\MAL touts iPhone privacy with "Ted Lasso" actor]( (Apple/YouTube) TBWA\Media Arts Lab created a five-minute "A Day in the Life of an Average Person's Data" spot that stars actor Nick Mohammed, who mimics his role as Nate from Apple TV+'s "Ted Lasso." The humorous spot, running across social and digital, shows Nate being followed for the day by a helpful man who lets him know how his iPhone is constantly protecting his data. Full Story: [Ad Age (tiered subscription model)]( (1/24), [The Drum (free registration)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Tech Talk: Using programmatic data to bring in new TV advertisers Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. [Register now.]( ADVERTISEMENT [] Creative [] [Cornett enlists a psychic to talk to horses for VisitLex]( [Cornett enlists a psychic to talk to horses for VisitLex]( (Visit LEX/YouTube) Cornett's latest spot for the Lexington Convention and Visitors Bureau (VisitLex) features celebrity psychic medium Carrie Kenady talking to horses in Lexington, Ky., to find out what they like about living in the area. "The World's First Travel Reviews by Horses" turns the insights Kenady gleans into Google-style reviews, such as "I get better food here than anywhere else" and "I love the beautiful Lexington weather, but I hate thunderstorms." Full Story: [Adweek]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny, HubSpot tap Hahn as a Wild West boss]( [72andSunny, HubSpot tap Hahn as a Wild West boss]( 72andSunny's "Saloon Doors" created for HubSpot (HubSpot/YouTube) 72andSunny New York created two new 30-second spots for HubSpot's "Success Stories" campaign that stars Kathryn Hahn as CEO of a gang of Wild West outlaws and is running across TV, digital and social. The humorous ads show how Hahn uses the brand's CRM tools to keep a handle on her business. Full Story: [Ad Age (tiered subscription model)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Kick off the new year exploring the new age of perpetual disruption at 4A's Decisions 2023! Don't miss your chance to learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. If you’re not already embracing this new reality, then you are likely behind. Join the [#4AsDecisions]( 2023 conversation today! [Learn more.]( ADVERTISEMENT [] Agency Insider [] [M/H's Joel Kaplan talks favorite work]( Joel Kaplan, executive creative director and partner at M/H, talks about creative inspirations and favorite work. Kaplan explains why he loved working on "Think Faster" for Audi, why he's proud of "I Saw the Sign" for Staples and being inspired by CP+B's "Counterfeit Mini" campaign. Full Story: [Muse by Clio]( (1/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency leaders on new business strategies]( Agency leaders on new business strategies (Pixabay) Agency leaders talk about how they're approaching new business this year, such as Iris North America CEO Ian Sohn, who says, "I want our most senior client partners obsessed with anticipating client needs. ... Organic growth will undoubtedly come from that." Kat Shafer, chief client officer at EP+Co, advises, "Be selective, pursue only those opportunities that make sense for your agency, and assess how much investment time you can afford to put into your resources." Full Story: [The Drum (free registration)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Mother hires TBWA's Marianne Stefanowicz]( Marianne Stefanowicz has departed TBWA\Media Arts Lab to take the role of chief community and communications officer for Mother, based in Los Angeles. "The unwavering, independent creative spirit and entrepreneurial leadership, along with the diversification of the business make it one of the most exciting companies in the industry right now," Stefanowicz says of her new agency. Full Story: [Adweek]( (1/24), [Ad Age (tiered subscription model)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Gigil expands from Philippines to North America]( Ad Age (tiered subscription model) (1/24) [] - [8% of Work & Co staff are laid off]( Ad Age (tiered subscription model) (1/24) [] Media & Technology Trends [] [Why The Trade Desk is losing favor among some agencies]( Some media agencies that saw The Trade Desk as a "helpful, friendly alternative" to Google for programmatic inventory purchasing say the adtech firm has become more expensive while transparency and customer support have waned as it's grown. "Whether it's The Trade Desk or Google or Amazon, people tend to not like it when platforms become very powerful," said one agency executive. Full Story: [Digiday (tiered subscription model)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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