Publicis spearheads Working With Cancer initiative

Arts & Letters bores Rapinoe, others for ESPN | Heineken 0.0 prepares for Super Bowl | W+K, FanDuel tap Vinatieri to school Gronkowski Created for {EMAIL} | [Web Version]( January 18, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arts & Letters bores Rapinoe, others for ESPN]( [Arts & Letters bores Rapinoe, others for ESPN]( (ESPN Marketing/YouTube) Arts & Letters Creative Co. created a 30-second spot for ESPN's "This Is SportsCenter" campaign that stars the show's anchors Jay Harris and Nicole Briscoe with national women's soccer players Megan Rapinoe, Sophia Smith and Becky Sauerbrunn. The ad shows Harris presenting some stats during a very boring meeting, which, to everyone's relief is about to draw to a close until a referee announces nine minutes of extra time. Full Story: [Ad Age (tiered subscription model)]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Tech Talk: Using programmatic data to bring in new TV advertisers Connected TV is expected to see a 14.4% increase in spending compared to 2022. Join SmartBrief and industry experts as they discuss how programmatic data and technology can bring new advertisers to TV advertising for the first time. [Register now.]( ADVERTISEMENT [] Creative [] [Heineken 0.0 prepares for Super Bowl]( [Heineken 0.0 prepares for Super Bowl]( (Heineken USA/YouTube) Heineken is running a 30-second spot during the first half of the Super Bowl to tout its 0.0 nonalcoholic beer. The brand also teamed with Marvel Studios to promote "Ant-Man and the Wasp: Quantumania" with a 15-second spot from Le Pub and Bullit that stars Paul Rudd in his title role. Full Story: [Adweek]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, FanDuel tap Vinatieri to school Gronkowski]( [W+K, FanDuel tap Vinatieri to school Gronkowski]( (FanDuel/YouTube) Wieden+Kennedy released a second teaser in the run-up to FanDuel's live "Kick of Destiny" Super Bowl spot. The humorous "Training" ad, styled like a 1980s movie trailer, shows Rob Gronkowski being schooled in kicking by former teammate and NFL kicking star Adam Vinatieri. Full Story: [Muse by Clio]( (1/17), [The Drum (free registration)]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [TBWA\Chiat\Day execs on moving from Madison Ave.]( Executives from TBWA\Chiat\Day New York talk about why the agency has moved from its Madison Avenue location to East 42nd St.'s Daily News Building, a change that was announced in a New York Times ad headlined, "The last ad from the last big ad agency on Madison Avenue." CEO Nancy Reyes says of the new office, "Our space had to include the best of the office and the best of what people have come to love from working at home -- there are loud communal spaces, quiet spaces and everything in between." Full Story: [Ad Age (tiered subscription model)]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis spearheads Working With Cancer initiative]( [Publicis spearheads Working With Cancer initiative]( Ad for Publicis' Working With Cancer initiative (Publicis Groupe/YouTube) Publicis Groupe CEO Arthur Sadoun announced at Davos the creation of a global cross-industry Working With Cancer initiative that's inviting companies to sign up to a pledge to support employees with cancer who fear losing their jobs. Omnicom, IPG, Walmart, Verizon and Google and others are among the early commitments. "The workplace should be a place of support," said Sadoun, who has experienced cancer. Full Story: [Adweek]( (1/17), [Campaign US (tiered subscription model)]( (1/17), [MediaPost Communications (free registration)]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Quick Reference Guide – Microsoft Excel 2021 Advanced Guide]( - [The Ultimate Guide to Developing Self-Discipline]( - [Public Speaking at Work]( - [Tips & Tricks Guide – Career Planning – Why It's Essential for Your Success]( [] Agency News [] [Nichelle Sanders departs R/GA for Mojo Supermarket]( Nichelle Sanders is leaving R/GA New York as its managing director to assume the same role at Mojo Supermarket, succeeding Kendra Schaaf, who is exiting the agency in February. "[T]he opportunity just to build a new legacy and a new way of walking into the world was just something I couldn't pass up," Sanders said. Full Story: [Ad Age (tiered subscription model)]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [New platform taps AI to optimize retail media campaigns]( New platform taps AI to optimize retail media campaigns (Horizon Media/PRNewswire) Horizon Media unit Night Market launched an artificial intelligence-based platform Neon, which uses historical media mix modeling investment return, client sales and retailer campaign performance data to predict optimal ad formats, tactics and retail channels. The platform can boost advertisers' sales among retail channels by 20% and Hershey has signed on as an early adopter, Horizon says. Full Story: [Ad Age (tiered subscription model)]( (1/17), [MediaPost Communications (free registration)]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Decisions 2023]( [4A's Decisions 2023]( (4A's) Kick off the new year exploring the new age of perpetual disruption at [4A's Decisions 2023](, Feb. 1 and 2! Don't miss your chance to learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. If you're not already embracing this new reality, then you are likely behind. Join the [#4AsDecisions]( 2023 conversation today! [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Observing is more interesting than being observed. You learn about yourself by seeking out others. [Luigia "Gina" Lollobrigida](, actor, photographer, artist 1927-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036