How to ensure layoffs don't hamper diversity progress

RO New York, Sonesta roll out "Famous Yet Nameless" | BBDO, M&M's "flip the status quo" with female mascots | Arnold, Progressive take an elevator with Dr. Rick Created for {EMAIL} | [Web Version]( January 6, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [RO New York, Sonesta roll out "Famous Yet Nameless"]( [RO New York, Sonesta roll out "Famous Yet Nameless"]( (Sonesta Hotels/YouTube) RO New York created a "Famous Yet Nameless" campaign for Sonesta International that plays on the fact that consumers might not know the brand's name with the help of Judy Greer, an actor who's also aware that she's instantly recognizable yet nameless. "What people truly remember is an excellent performance," Greer says in the anthem 60-second spot for the digital-first push. Full Story: [Adweek]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( What Every Agency Can Learn From Political Ads Love or hate them, political ads do an incredible job informing and persuading voters in a remarkably short period of time. Learn the important lessons political campaigns can teach every advertiser. [Click here]( for the full story. ADVERTISEMENT: [] Creative [] [BBDO, M&M's "flip the status quo" with female mascots]( BBDO, M&M's "flip the status quo" with female mascots (Mars/PRNewswire) M&M's will unveil a new female Purple character this month to mark March 8's International Women's Day, and Purple will be joined by the female Brown and Green mascots on packaging that places them upside down with the copy, "Supporting women, flipping the status quo." The campaign, created by BBDO New York, is encouraging people to share stories of trailblazing women to win grant funds, and the brand mascots will appear in content created by a team of six influencers. Full Story: [Marketing Dive]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arnold, Progressive take an elevator with Dr. Rick]( [Arnold, Progressive take an elevator with Dr. Rick]( (Progressive Insurance/YouTube) Arnold Worldwide's latest 30-second spot for Progressive Insurance shows Dr. Rick trying to stop a new young homeowner from behaving like his parents in an elevator, putting an end to painful small talk and ensuring he's facing the doors. "The executions in this campaign that really demolish are the ones that manage to be universal and totally unexpected," says Sean McBride, chief creative officer at Arnold. Full Story: [ShootOnline (free content)]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How to ensure layoffs don't hamper diversity progress]( Stephanie Alston, CEO of Black Girl Group, writes about the importance of ensuring diversity progress within the advertising industry isn't undermined by layoffs, offering four tips to ensure agencies follow an inclusive process. Alston warns against strategies such as a last in, first out policy, noting, "because most companies have only recently implemented DEI efforts, this method could end up unjustly targeting men and women of color." Full Story: [Ad Age (tiered subscription model)]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies can support the nation's mental health]( Agencies have the power to help destigmatize mental health issues and encourage people to get help via accessible digital health tools, writes Joe Conrad, founder and CEO of Cactus. "Your work in this space as the AOR cannot be viewed as simply another portfolio play. You have to be in the space to do some good," Conrad writes. Full Story: [Muse by Clio]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [How Technology Can Help you Get a Good Night's Sleep]( - [10 Ways to Manage Stress in the Workplace]( - [10 Secrets For Managing Your Time]( - [A Brief Guide on How to Stop Procrastinating]( - [Resume Buzzwords: The Good and The Bad]( [] Agency News [] [Anomaly lays off 8% of US employees]( Some 8% of Anomaly US staff have been let go, partly because the agency's revenue from its Dunkin' account has been significantly reduced, Carl Johnson, founding partner and executive chairman, said in a statement. "We see less traditional client revenue, including a significant reduction on Dunkin', and more 'forward-facing' talent needs, including those from innovation, digital transformation, Web3 and media backgrounds," Johnson said. Full Story: [Ad Age (tiered subscription model)]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Marketers take continued, cautious approach to Web3]( Gartner says more than 40% of large organizations globally will tap into Web3 and other metaverse-based projects to boost revenues by 2027, which the company's Andrew Frank says is being spurred by privacy changes and decreasing reliance on third-party data. With the challenges brands are facing today, Frank says there'll be "a broad range of approaches to Web3-style innovations in customer data and relationships, with a cautious majority and an ambitious minority." Full Story: [Digiday (tiered subscription model)]( (1/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? If I could do it over again, I wouldn't change many things. Not for myself. Barbara Walters or Pele [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036