TBWA\Paris says "Cointreau Changes Everything"

Fuseideas, Maine Lottery get awkward for the holidays | Blue Chip, Apothic Wines reveal "12 Nights of December" | TBWA\Paris says "Cointreau Changes Everything" Created for {EMAIL} | [Web Version]( December 21, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Fuseideas, Maine Lottery get awkward for the holidays]( [Fuseideas, Maine Lottery get awkward for the holidays]( (Maine Lottery/YouTube) Fuseideas is touting the Maine Lottery Reindeer Run with a humorous 30-second spot showing why its Second Chance promotion can come in useful. The ad features a man meeting his girlfriend's family for the first time at Christmas, an occasion that becomes awkward when he mistakes it for an ugly sweater party. Full Story: [Adweek]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Blue Chip, Apothic Wines reveal "12 Nights of December"]( Blue Chip created an interactive digital "12 Nights of December" experience for Apothic Wines that's available on the brand's Apothicary site and reveals discount codes, recipes and other holiday goodies when people click on each of the 12 doors. The experience is being promoted on social and via QR codes on in-store displays. Full Story: [MediaPost Communications (free registration)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Paris says "Cointreau Changes Everything"]( [TBWA\Paris says "Cointreau Changes Everything"]( (Cointreau/YouTube) TBWA\Paris created a 90-second spot for Cointreau that features a trickster dressed in an orange suit who brings magic to a party, stopping time to change small details that then have a big effect. The ad carries the tagline "Cointreau Changes Everything," and the campaign will come to the US in the spring after debuting in Europe and Asia. Full Story: [Muse by Clio]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How agencies are preparing for a hybrid 2023]( Holding companies are leaving it up to the discretion of their agencies on how to manage hybrid work, with some, such as DDB Worldwide and Publicis Health, mandating employees work at least three days in the office. R/GA and Huge are among other shops that have downsized office space in favor of more remote working. Full Story: [Adweek]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4 ways marketers can foster loyalty in 2023]( [4 ways marketers can foster loyalty in 2023]( (Pixabay) Michelle Wildenauer of the Lacek Group, an Ogilvy Experience company, explains four trends and key opportunities to help marketers drive engagement and loyalty next year. Wildenauer describes how brands can appeal to value-driven consumers, deliver the right "phygital" experiences, communicate their purpose and prioritize employee engagement to drive customer loyalty. Full Story: [SmartBrief/Marketing]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [4 Simple Productivity Improvement Points To Dominate Your Day]( - [The Ultimate Guide To Developing Self-Discipline]( - [30 Life Lessons Learned in 30 Years]( - [How to Find Average Salary Information for US Workers]( - ["I Will Teach You to be Rich" Book Summary]( [] Agency News [] [Baker & Bonner named creative AOR for Community Coffee]( Baker & Bonner Creative Emporium has been named creative agency of record for Community Coffee, replacing incumbent Hill Holliday without a review. "Community Coffee and Leah Herrington are the best kind of clients to work with. Fun, no-nonsense, high-integrity people who care deeply about growing the brand with creative energy," said Rob Baker, co-founder and CEO of Baker & Bonner Creative Emporium. Full Story: [MediaPost Communications (free registration)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta, Google losing digital ad foothold]( Google and Meta's share of the US digital ad market is poised to drop from a peak of 54.7% in 2017 to below 50% for the first time since 2014 with a 48.4% share this year, per Insider Intelligence. Google and Meta are challenged by the increasing ad share captured by Amazon, while Meta also is being hindered by Apple's app tracking policies. Full Story: [Axios]( (12/20), [MediaPost Communications (free registration)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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