How these agencies are helping good causes

Sherry Mathews uses stop motion for sober campaign | Banda spotlights Uber's Ukrainian drivers | VaynerMedia, Woodbridge say enjoy wine your way Created for {EMAIL} | [Web Version]( December 14, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Sherry Mathews uses stop motion for sober campaign]( [Sherry Mathews uses stop motion for sober campaign]( (Drive Sober. No Regrets./YouTube) Sherry Mathews and the Texas Department of Transportation are urging people not to drink and drive this season with a 30-second stop motion public service announcement. The spot, created with Andy and Adeena from Blinkink, shows Santa's elves partying before their sober boss gives them a ride home in his sleigh. Full Story: [ShootOnline (free content)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Banda spotlights Uber's Ukrainian drivers]( [Banda spotlights Uber's Ukrainian drivers]( "Oksana's story" (Uber/YouTube) Ukrainian agency Banda created a "Keep Ukraine Moving" campaign for Uber that features three spots following Uber drivers as they continue to work, risking their lives amid a war zone. The push, which is a fundraiser for the country's United24 foundation, is running globally across Uber's media channels and within its app and its platforms in the US and other countries. Full Story: [Adweek]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VaynerMedia, Woodbridge say enjoy wine your way]( [VaynerMedia, Woodbridge say enjoy wine your way]( (Woodbridge Wines/YouTube) VaynerMedia created a "Your Way Cafe" campaign for Woodbridge Wines that includes humorous spots directed by Daniel Powell that are running across YouTube and Meta platforms. The ads challenge traditional rules surrounding wine and the push features digital out-of-home advertising in several markets. Full Story: [MediaPost Communications (free registration)]( (12/13), [The Drum (free registration)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How Digitas is leading with DE&I in advertising]( Digitas North America's in-house DE&I consultancy, the Multicultural Center of Excellence -- known as McCoe, has put diversity and inclusion at the forefront of the agency's client campaigns, says the agency's Danisha Lomax, McCoe co-founder. Digitas is part of a larger trend within agencies, says the American Association of Advertising Agencies' Tahlisha Williams, adding: "Agencies are establishing internal multicultural creative advisory groups that address and provide assurance of inclusivity within the work." Full Story: [Digiday (tiered subscription model)]( (12/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How these agencies are helping good causes]( Empower, Movers+Shakers and Six+One are all celebrating the holidays with initiatives to raise money for good causes. Empower is using its proprietary CultureTap tool to create tote bags reflecting popular trends that will be sold to raise money for select charities, while Movers+Shakers also designed products that will raise money for causes selected by employees, and Six+One is hosting a pop-up shop to help homeless New Yorkers. Full Story: [MediaPost Communications (free registration)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Horizon Sports & Experiences signs NBA Entertainment]( Horizon Sports & Experiences landed a one-year contract with NBA Entertainment to drive fan engagement and experiences. "We're going to explore how we add more value to their partners and their sponsorships, their league sponsors," says HS&E's David Levy. Full Story: [Ad Age (tiered subscription model)]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [72andSunny replaces Fig as creative AOR for Zillow]( Ad Age (tiered subscription model) (12/13) [] - [David&Goliath hires Melissa Cabral to lead strategy]( MediaPost Communications (free registration) (12/14) [] Media & Technology Trends [] [Instagram's Notes offers new way to engage with followers]( Instagram's Notes offers new way to engage with followers (Meta) Instagram is rolling out Notes, which enables users to post emojis and up to 60 characters of text to the top of their profile image, and then it appears at the top of followers' box or for selected contacts. Instagram also is rolling out Group Profiles as a means for users to share updates with only certain people; testing Collaborative Collections; and testing a BeReal-esque feature in South Africa dubbed Candid Stories. Full Story: [TechCrunch (tiered subscription model)]( (12/13), [Engadget]( (12/13), [The Wall Street Journal]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I challenge that if we know how to serve personally, we are obligated to bring others along with us. [Dorothy Pitman Hughes](, activist, child welfare advocate, public speaker, writer, entrepreneur 1938-2022 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005