Execs talk agency leadership shake-ups

Michael Douglas drops in for Publicis' holiday video | Orchard delivers 10 hours of Ocean Spray yule logs | Leo Burnett makes ALDI's US Christmas debut Created for {EMAIL} | [Web Version]( December 7, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Michael Douglas drops in for Publicis' holiday video]( [Michael Douglas drops in for Publicis' holiday video]( (Publicis Groupe/YouTube) This year's holiday video from Publicis Groupe begins with Maurice Levy trying to get in the holiday spirit only to be interrupted by Arthur Sadoun, who wants to talk about how there is now a vaccine to prevent the human papillomavirus, which causes cancers, including the one that he himself had. They are joined by actor Michael Douglas, who also had HPV-related cancer, much to the astonishment of Levy, who can only mutter, "Michael Dooglass." Full Story: [Ad Age (tiered subscription model)]( (12/6), [MediaPost Communications (free registration)]( (12/6), [Adweek]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Asian consumer marketing & advertising services The California State Lottery is inviting responses through the Request for Proposal (RFP) process from qualified agencies to provide Asian Consumer Market advertising and marketing services to maximize contributions to public education. The RFP has been released. [Click here for more information.]( ADVERTISEMENT: [] Creative [] [Orchard delivers 10 hours of Ocean Spray yule logs]( [Orchard delivers 10 hours of Ocean Spray yule logs]( (Ocean Spray/YouTube) Orchard created a 10-hour YouTube video for Ocean Spray that simply shows three Ocean Spray Jellied Cranberry Sauce yule logs wobbling in front of a roaring fire, with animated voices saying "jiggle" and "wiggle." The video, also running as pre-roll ads, is part of the brand's "Power Your Holidays" push, which includes a dedicated website. Full Story: [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Leo Burnett makes ALDI's US Christmas debut]( [Leo Burnett makes ALDI's US Christmas debut]( (Leo Burnett/YouTube) Leo Burnett, with Digitas and PXP, created ALDI's first US Christmas spot, which features a group of gnome characters. The 30-second " 'Twas the Night" ad shows the characters in an ALDI store preparing low-cost offers on holiday food and gifts. Full Story: [The Drum (free registration)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Execs talk agency leadership shake-ups]( There's been a lot of turnover among agency leadership this year and executives talk anonymously about what made them jump ship and the industry issues leading to shake-ups. "You get to a place where you're like, 'I don't know how to fix it in the place I'm at so I'm going to have to exit,' " says one chief creative officer, while another notes, "These rotations and changes are what's needed for people to feel re-energized. Renewal will spark new ideas." Full Story: [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Iris CEO Ian Sohn: Make your first 100 days count]( Ian Sohn, CEO of North America at Iris, writes about the leadership lessons learned during his first 100 days in the role. "Deliver on promises. Give people a sense of calm and reliability. Show up consistently and be someone they can count on," Sohn writes. Full Story: [Campaign US (tiered subscription model)]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Several former Huge execs part of new agency leadership]( Huge co-founder Aaron Shapiro has started a new agency called Product, which is focusing on marketing and making sustainable products, offering creative, tech and strategic services. The shop's leadership team includes Chris Stempky and Tim Nolan from Huge, Auro Trini Castelli from DDB and Carolyn Shapiro from Reciprocal Ventures. Full Story: [Ad Age (tiered subscription model)]( (12/6), [MediaPost Communications (free registration)]( (12/6), [Adweek]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Paulo Fogaca joins Dentsu Creative as US CEO]( Campaign US (tiered subscription model) (12/6) [] - [GroupM's mSix&Partners wins North America media AOR for OnePlus]( MediaPost Communications (free registration) (12/6) [] Media & Technology Trends [] [Why some brands are advertising on Twitter]( Brands continuing or resuming Twitter advertising despite risks are doing so because of the platform's reach, targeting capabilities and other advantages, say marketers. Design Hub CEO Samuel McGraw says that Twitter "is still a powerful platform that offers marketers a lot of potential" and points to benefits such as new ad incentives and analytics, and access to the Twitter Ads API as attractive offerings. Full Story: [Digiday (tiered subscription model)]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Today: Navigating the Communications Multiverse]( [Today: Navigating the Communications Multiverse]( (4A's) This year's Agency Comms IN FOCUS theme, "[Navigating the Communications Multiverse](," explores the changing role of agency comms and what it means for its future. Learn more and [RSVP for free today]( for today's event. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I've always felt like if someone asks me something, they want the real answer. 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