R/GA, Reddit recap the "Beautiful Mess" of 2022

R/GA, Reddit recap the "Beautiful Mess" of 2022 | Alto, Montefiore Einstein bring toy magic to holidays | McKinney, Little Caesars call out Detroit-style pizza posers Created for {EMAIL} | [Web Version]( December 6, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [R/GA, Reddit recap the "Beautiful Mess" of 2022]( R/GA created Reddit's "Recap" of 2022, a three-minute video set to an original "A Beautiful Mess" track. The spot takes a fast-paced dive into the most popular trends on the platform and highlights the year's best user-generated videos. Full Story: [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why Local Video Planning Needs Local Tools Today's local, cross-channel advertising market requires the massive reach of broadcast and the precision targeting of digital advertising, across all screens, to create a unified audience profile. [Learn how]( new local planning tools make it happen. ADVERTISEMENT: [] Creative [] [Alto, Montefiore Einstein bring toy magic to holidays]( [Alto, Montefiore Einstein bring toy magic to holidays]( (Montefiore Health System/YouTube) Alto created a holiday film for New York's Montefiore Einstein hospital system that intersperses scenes of things not working in a snowy holiday village with footage of a man receiving physical therapy in his home. Eventually the man is well enough to return to work at his toy shop, and when he turns on the lights to his toy holiday village, the other world comes to life. Full Story: [Muse by Clio]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McKinney, Little Caesars call out Detroit-style pizza posers]( [McKinney, Little Caesars call out Detroit-style pizza posers]( (Little Caesars Pizza/Twitter) McKinney and Little Caesars are calling out the inauthenticity of chains that serve Detroit-style pizzas with a campaign featuring spots that parody personal injury ads. The spots star a lawyer who offers compensation in the form of a Little Caesars discount and the campaign is running nationally across digital, social and streaming audio, with heavier investment including local TV and out of home ads in Plano, Texas. Full Story: [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Navigating the Communications Multiverse RSVP for FREE today and explore the changing role of agency comms and what it means for its future: [( ADVERTISEMENT [] Agency Insider [] [How Forsman & Bodenfors is tackling pay equity]( Michele Prota, global chief talent officer at Forsman & Bodenfors, writes about why agencies must be committed to pay equity to ensure true inclusion. Prota explains the agency's certification by nonprofit Fair Pay Workplace, noting "that validating our efforts with an objective, third-party partner is an essential choice for instilling confidence and trust for our employees, clients and the industry." Full Story: [Campaign US (tiered subscription model)]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BETC's Mercedes Erra talks favorite work]( Mercedes Erra, founder and chairwoman of BETC and executive president of Havas Worldwide, talks about creative inspirations and favorite work. Erra explains why she loved working on "Baby & Me" for Evian and why she's proud of "Skin Is More Than Skin" for La Roche-Posay. Full Story: [Muse by Clio]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Sources: W+K Portland to take over Allstate's creative]( Wieden+Kennedy Portland will handle Allstate's creative from next year, replacing incumbent Droga5, according to sources. The brand invested $546.7 million in US media last year, up 20% from 2020, per Ad Age's Datacenter. Full Story: [Ad Age (tiered subscription model)]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [GroupM: US to fare better than global ad market this year]( GroupM: US to fare better than global ad market this year (Pixabay) GroupM says US advertising will grow 7.1% this year, slightly better than its global advertising forecast of 6.5%, which is down from its June prediction of 8.4%. While digital advertising continues to out-pace total ad spending, GroupM says it's expected to see slowing growth, while connected TV will grow to account for one-third of total TV advertising by 2027. Full Story: [Adweek]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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