Focus on 3 groups to get more customers

Take off your cape and let your team be the hero | Why leaders must balance these 2 opposite energies | Read more from Weaving Influence authors on SmartBrief on Leadership Created for {EMAIL} | [{NAME}]( at [{NAME}]( [For more relevant content - Update Your Profile]( | [Web Version]( December 2, 2022 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Leading Edge [] [Take off your cape and let your team be the hero]( Instead of stepping in to be the "hero" who saves the day when things go sideways, leaders should do the work necessary to equip their reports to respond to emergencies and allow them to take control, says Col. Fred Maddox, an assistant professor at the U.S. Army War College and Chief of Staff of the Army senior fellow at the Kellogg School of Management. "As soon as you take over any part of execution, you've stepped out of your strategic role," Maddox says. Full Story: [Kellogg Insight]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why leaders must balance these 2 opposite energies]( Leaders of every gender, or gender identity, need to balance their collaborative "feminine" energy with their direct "masculine" energy to create the emotional intelligence they need to succeed, writes author and life coach Andrea Mein DeWitt. "The more awareness we have about the stability of both our feminine and masculine energies, the more aligned we are with our natural gifts," DeWitt writes. Full Story: [SmartBrief/Leadership]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Read more]( from Weaving Influence authors on SmartBrief on Leadership A simple, scalable solution for your gifting needs With budget-friendly plans for companies of all sizes, Snappy features collections from the best brands and lets recipients pick the gift they love! Experience a Snappy gift for yourself and find out why 1000's of the world's top companies are using Snappy for their gifting needs. [Sign up, get a free gift.]( ADVERTISEMENT: [] Strategic Management [] [A better way for companies to handle inflationary times]( During times of inflation, companies should look to develop a process to manage pricing changes, provide customer payment plans and address fears experienced by stakeholders, writes an academic and communications team from the University of Minnesota's Carlson School of Management and Bar-Ilan University in Israel. "By aligning the company's pricing strategy around simplifying processes, customers' evolving needs, and society's risks, managers can survive and thrive in even the most difficult inflationary times," they write. Full Story: [Harvard Business Review (tiered subscription model)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Focus on 3 groups to get more customers]( Companies can expand their customer base by focusing on three groups of noncustomers: those who need their products, those who have rejected them and those who haven't yet considered the company's industry, write W. Chan Kim, Renee Mauborgne and Mi Ji of INSEAD. They explore the lessons learned from Salesforce, which used this technique to its advantage, and Tata Motors, which they argue fumbled in its strategy with a car rollout. Full Story: [INSEAD Knowledge]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Fall into professional development Develop the competencies you need to succeed in a 21st century workplace. Foster a culture where you aspire to perform your best. [Register for a SHRM educational program today.]( ADVERTISEMENT: [] Smarter Communication [] [Communication and preparation are needed in tough times]( Tough economic conditions mean that leaders must work with their teams to ensure there are appropriate development opportunities and make sure their goals align with the company's mission, writes Mary Olson-Menzel, founder and CEO of MVP Executive Development. Also, leaders should stay in contact with their professional networks and make sure their resumes are up-to-date if new opportunities arise. Full Story: [Ragan]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email](   Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [4 Simple Productivity Improvement Points To Dominate Your Day]( - [The Ultimate Guide To Developing Self-Discipline]( - [30 Life Lessons Learned in 30 Years]( - [How to Find Average Salary Information for US Workers]( - ["I Will Teach You to be Rich" Book Summary]( [] Smarter Living Get your mind and body right each Friday [] [Use these strategies to get a better night's sleep]( Stress and sleeping problems can create anxiety around rest, say experts, who recommend getting enough exercise, limiting alcohol and caffeine intake and getting professional help if the problem persists or gets worse. "A medical professional can help you work through what is causing the anxiety in the first place and come up with a treatment plan that will work for you," writes Hedy Phillips. Full Story: [CNET]( (11/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] In Their Own Words [] [How this PGA golfer keeps his head in the game]( Professional golfer Luke List credits his success on the course to a positive attitude, surrounding himself with a supportive staff and a dedication to sharpening his talent. "For me, it's more about the pursuit of excellence in my craft, as far as trying to keep improving, trying to keep the love for the game, the passion, and then incorporating that all with my values, with my family and my other endeavors off the golf course," List says. Full Story: [Betterworks]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Daily Diversion [] [How the waffle has evolved from the 1300s to today]( The earliest known waffle recipe dates back to 1393, and since then, enthusiasts have used all manner of waffle irons to make them, with the electric iron revolutionizing the delicacy and the Eggo brand bringing them to freezers everywhere, writes Anne Ewbank. CA Bakehouse in San Jose, Calif., is doing its own twist on waffles, making them green with ingredients such as pandan and coconut. Full Story: [Atlas Obscura]( (11/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] SmartBreak: Question of the Day [] POLL QUESTION: Which Green Bay Packers quarterback is turning 39 today? Choose an answer to see how many other readers agree with you, then [check your guess here](. [Vote]( [Brett Favre]( [Vote]( [Aaron Rodgers]( [Vote]( [Charlie Puth]( [Vote]( [Tom Brady]( [] Here's the answer to yesterday's poll question: "Which of the following is the most popular way to read a book in the US?" According to [Pew Research Center](: "Print books remain the most popular format for reading, with 65% of adults saying that they have read a print book in the past year." [See how readers voted](. Sharing SmartBrief on Leadership with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/leadership/?referrerId=japnABMSAp [] [] Who Said It? It takes a lot of courage to face up to things you can't do because we feed ourselves so much denial. 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