Influencers, AR, social as search among key trends for 2023

Saatchi & Saatchi, Conill warm hearts for Toyota | Dentsu, Burger King airdrop Whopper codes for its 65th | Cheil, Samsung say it's "Time to get off the fence" Created for {EMAIL} | [Web Version]( December 2, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Saatchi & Saatchi, Conill warm hearts for Toyota]( [Saatchi & Saatchi, Conill warm hearts for Toyota]( "Like No One’s Watching," created by Saatchi & Saatchi L.A. (Toyota USA/YouTube) Toyota released two holiday spots, one titled "Like No One's Watching" from Saatchi & Saatchi Los Angeles that shows a community repaying the kindness displayed by a young cashier working over Christmas. The second ad, "The Search," by Conill Advertising blends English and Spanish in a story about an abuelo and his granddaughter following her hand-drawn map to try and find Santa's house in a snowy forest. Full Story: [Ad Age (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Asian consumer marketing & advertising services The California State Lottery is inviting responses through the Request for Proposal (RFP) process from qualified agencies to provide Asian Consumer Market advertising and marketing services to maximize contributions to public education. The RFP has been released. [Click here for more information.]( ADVERTISEMENT: [] Creative [] [Dentsu, Burger King airdrop Whopper codes for its 65th]( Dentsu, Burger King airdrop Whopper codes for its 65th (Burger King/Business Wire) Dentsu helped Burger King celebrate the Whopper's 65th birthday with a campaign that dropped 65,000 codes on Instagram and in Times Square that gave recipients a free Whopper. The Times Square codes could be accessed via airdrop by users of the brand's Royal Perks loyalty program. Full Story: [Marketing Dive]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Cheil, Samsung say it's "Time to get off the fence"]( [Cheil, Samsung say it's "Time to get off the fence"]( (Samsung US/YouTube) Cheil created an "On the Fence" campaign for Samsung that features people divided between both Samsung and Apple users, sitting on an actual fence as they debate making the switch to a Galaxy Z Flip. The ads end with the copy, "Time to get off the fence. The Galaxy awaits you," and are running across social, digital and connected TV. Full Story: [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Navigating the Communications Multiverse RSVP for FREE today and explore the changing role of agency comms and what it means for its future: [( ADVERTISEMENT [] Agency Insider [] [FleishmanHillard's de Schweinitz talks health care ads]( Anne de Schweinitz, global managing director of FleishmanHillard's Health & Life Sciences unit, talks about her favorite health care advertising and how to attract talent to the industry. "We need to help the best creative talent see the opportunity to not just move culture or sell products, but to advance the human condition," de Schweinitz says. Full Story: [Muse by Clio]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GALE's Geoff Edwards on diversifying the future]( Geoff Edwards, executive creative director at GALE, writes about how advertising has evolved and what's needed to future-proof the industry, such as honest, authentic creative that comes from diverse perspectives. "Let's commit to making real changes in our hiring practices and our mindsets. It's time to level the playing field and give everyone a chance to succeed," Edwards writes. Full Story: [Campaign US (tiered subscription model)]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Future of Customer Acquisition Virtual Summit You are invited to the Brand Innovators virtual summit happening Dec. 6th from 12pm-2pm ET. With a conversational fireside chat approach, you will learn from marketing leaders at Data Axle, TD Bank Group and PepsiCo about acquiring new customers. [Register for free today!]( ADVERTISEMENT: Featured Content Sponsored Content from Waze - [What's missing from your omnichannel strategy?]( - [Infographic: Post-pandemic dining trends shift]( - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( [] Agency News [] [Alexander Nowak leaves Droga5 to lead Mother Berlin]( Mother is opening an office in Berlin and has hired Alexander Nowak from Droga5 as creative partner and chief creative officer. "I want to create an environment that attracts the best talent from around the world to Berlin, no matter what seniority level or background. Mother Berlin will radiate radical positivity," Nowak said. Full Story: [Campaign US (tiered subscription model)]( (12/1), [Adweek]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sign up for BRIDGE SmartBrief today BRIDGE SmartBrief is the only weekly newsletter aggregating the latest DEI news for DEI, marketing and business leaders in the media, marketing and advertising industry. Sign up today to start receiving the latest news, best practices and insights in the DEI space. [Subscribe here](. ADVERTISEMENT [] Media & Technology Trends [] [Influencers, AR, social as search among key trends for 2023]( Influencers, AR, social as search among key trends for 2023 (Pixabay) Video analytics company Tubular Labs says influencers will become "bigger economic drivers" and more ingrained in marketing efforts as monthly views of their content roughly doubling from this year to next to top 10 trillion. Other predictions include marketers giving more priority to augmented reality, social platforms being used more as search tools, and brands needing to explore "how content influences consumer purchasing decisions." Full Story: [Digiday (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? It takes a lot of courage to face up to things you can't do because we feed ourselves so much denial. 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