Malka Media explains MoneyLion with Heidi Gardner

Malka Media explains MoneyLion with Heidi Gardner | Wunder highlights homelessness via a doorbell camera | TBWA\MAL, Apple TV+ introduce "The Ryan Reynolds+" Created for {EMAIL} | [Web Version]( December 1, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Malka Media explains MoneyLion with Heidi Gardner]( [Malka Media explains MoneyLion with Heidi Gardner]( (MoneyLion/YouTube) Malka Media created a "Holiday Bonus" campaign for MoneyLion that features a spot starring Heidi Gardner from "Saturday Night Live," who explains the app's services while taking on the roles of various workers looking to save money. Gardner invites viewers to nominate their favorite hard worker on social media to give them the chance to win a holiday cash bonus. Full Story: [The Drum (free registration)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Asian consumer marketing & advertising services The California State Lottery is inviting responses through the Request for Proposal (RFP) process from qualified agencies to provide Asian Consumer Market advertising and marketing services to maximize contributions to public education. The RFP has been released. [Click here for more information.]( ADVERTISEMENT: [] Creative [] [Wunder highlights homelessness via a doorbell camera]( Wunder created a 60-second holiday spot for United Way in Canada that spotlights homelessness in Halifax, Nova Scotia. The ad is shot from the view of a doorbell camera, showing holiday preparations such as packages being delivered, a family bringing in a Christmas tree and loved ones arriving, before ending as a homeless person comes into view, battling the cold with a shopping cart. Full Story: [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\MAL, Apple TV+ introduce "The Ryan Reynolds+"]( [TBWA\MAL, Apple TV+ introduce "The Ryan Reynolds+"]( (Ryan Reynolds/YouTube) TBWA\Media Arts Lab is touting Apple TV+'s "Spirited" with a spot showing the Christmas movie's stars Will Ferrell and Octavia Spencer introducing "The Ryan Reynolds+." The pair explain how Reynolds has been optimized for singing and dancing and comes with a range of three emotions, and Ferrell notes some bug fixes, explaining, "We covered his hideous face with a beard and took out the bags under his eyes." 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Avoid overgeneralization, enable Hispanic voices within agencies and find cultural similarities to bridge markets, Ribeiro advises. Full Story: [Ad Age (tiered subscription model)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The Future of Customer Acquisition Virtual Summit You are invited to the Brand Innovators virtual summit happening Dec. 6th from 12pm-2pm ET. With a conversational fireside chat approach, you will learn from marketing leaders at Data Axle, TD Bank Group and PepsiCo about acquiring new customers. 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