Bill Koenigsberg talks client reviews, relationships

Mojo Supermarket protests "The Slavery Cup" | Pol shows love fade between Santa, Mother Earth | Conill, Toyota salute World Cup's "Biggest Fans" Created for {EMAIL} | [Web Version]( November 23, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mojo Supermarket protests "The Slavery Cup"]( [Mojo Supermarket protests "The Slavery Cup"]( (TheSlaveryCup/Instagram) Mojo Supermarket created a "The Slavery Cup" campaign to protest human rights violations of migrant workers during Qatar's preparations to host the World Cup. The push includes giant projections on the United Nations building in New York and FIFA's London office and the distribution and display of the passports of 11 migrant workers who died while constructing stadiums. Full Story: [Adweek]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Looking to stay on top of DEI best practices? Look no further than BRIDGE SmartBrief, the premier source for DEI news and content. In partnership with BRIDGE, the first purpose-driven trade group focused on pioneering DEI next practices, BRIDGE SmartBrief will keep you up to date on the latest DEI news and insights. [Subscribe today](. ADVERTISEMENT [] Creative [] [Pol shows love fade between Santa, Mother Earth]( [Pol shows love fade between Santa, Mother Earth]( (Posten/YouTube) Norwegian agency Pol created a Christmas spot for the country's postal service, Posten, which tells the love story between Mother Earth and Santa. The spot begins as the pair are happy in youth before Santa's refusal to acknowledge how consumption, which is destroying Mother Earth, results in her departing, but the ad ends with the pair reuniting as Santa has a change of heart. Full Story: [Ad Age (tiered subscription model)]( (11/22), [Adweek]( (11/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Conill, Toyota salute World Cup's "Biggest Fans"]( [Conill, Toyota salute World Cup's "Biggest Fans"]( (Toyota USA/YouTube) Conill created a 30-second "Sleeping" FIFA World Cup spot for Toyota, which simply shows children asleep in the back of a RAV4 after soccer practice, dreaming of one day being part of the tournament. The campaign, "The Biggest Fans," is airing in English and Spanish across social and digital, spotlighting children's faith in their favorite soccer teams. Full Story: [MediaPost Communications (free registration)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Bill Koenigsberg talks client reviews, relationships]( Horizon Media CEO Bill Koenigsberg talks about why the agency partnered with LionTree and Temasek, launching Horizon Sports & Experiences, the effect of constant account reviews and other topics. "[T]o me magic happens when you build long-term relationships and trust," Koenigsberg says, adding, "I'm big on building 10-, 15-, 20-year relationships. Unfortunately, as you know, a CMO doesn't last that long." Full Story: [Ad Age (tiered subscription model)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why brands should harness employees as creators]( Brands should tap into employees who balance their day jobs with being part-time creators, writes Jay Choyce Tibbitts, Deutsch New York's associate director of social strategy. These individuals are typically "entrepreneurial self-starters," have a holistic perspective of business processes and "are often on the ground floor of new trends and able to turn them into action." Full Story: [Campaign US (tiered subscription model)]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [How Technology Can Help you Get a Good Night's Sleep]( - [10 Ways to Manage Stress in the Workplace]( - [10 Secrets For Managing Your Time]( - [The Life Changing Manage of Tidying Up Book Summary]( - [Microsoft Excel 2021 Basic - Quick Reference Guide]( [] Agency News [] - [WPP, Wunderman Thompson honor Jeremy Bullmore with "Best of" archive]( MediaPost Communications (free registration) (11/22) [] - [Droga5 London named new global shop for Philips Domestic Appliances]( Adweek (11/23) [] - [Allen & Gerritsen's Paul Allen hands reins to Andrew Graff]( Adweek (11/22) [] Media & Technology Trends [] [How social media managers are navigating Twitter]( Social media managers and agencies are struggling to advise clients amid the nearly daily changes at Twitter following Elon Musk's takeover and rapid policy changes, rise of imposter accounts and departure of key company contacts. "We're helping them navigate through the chaos. ... That looks like saying 'hey, let's put all of Elon Twitter aside, and let's look back at the strategy we built for you,'" says Mission North's Jackie O'Brien. Full Story: [WorkLife]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] SmartBrief will not publish Thursday and Friday In observance of Thanksgiving in the US, SmartBrief will not publish Thursday and Friday. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I can no other answer make but thanks, And thanks, and ever thanks ... 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