TBWA\MAL, Apple dance with snow in Buenos Aires

Little Hands of Stone gives skiers "Chairlift Therapy" | TBWA\MAL, Apple dance with snow in Buenos Aires | WorkInProgress shows Domino's get a "Striking Upgrade" Created for {EMAIL} | [Web Version]( November 22, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Little Hands of Stone gives skiers "Chairlift Therapy"]( [Little Hands of Stone gives skiers "Chairlift Therapy"]( (Schweitzer/YouTube) Little Hands of Stone created a "Chairlift Therapy" campaign for Idaho ski resort Schweitzer that features an unscripted two-minute spot showing snowboarders and skiers in Seattle vent their frustrations in a chair lift suspended over the city. The spot highlights the problems facing ski resorts and urges people to try Schweitzer for a better experience. Full Story: [Muse by Clio]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Shift in spending habits this shopping season 'Tis almost the holiday season. Understanding consumer shopping behavior and spending intentions before the holiday season is crucial to generating revenue and driving growth. [Get the stats in this infographic.]( ADVERTISEMENT: [] Creative [] [TBWA\MAL, Apple dance with snow in Buenos Aires]( [TBWA\MAL, Apple dance with snow in Buenos Aires]( (Apple/YouTube) TBWA\Media Arts Lab created a global holiday spot for Apple that shows off the audio-sharing feature of AirPods Pro. The ad, directed by Juan Cabral, shows two friends dancing through the sunny streets of Buenos Aires, turning objects into snow and is set to the Spanish-language "Puff" track from Belgian Argentine hip-hop artist Bhavi and Argentine producer Bizarrap. Full Story: [Ad Age (tiered subscription model)]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WorkInProgress shows Domino's get a "Striking Upgrade"]( [WorkInProgress shows Domino's get a "Striking Upgrade"]( (Domino's Pizza/YouTube) WorkInProgress created a "Striking Upgrade" campaign for Domino's to tout the brand's plans to deliver pizza with a fleet of more than 800 Chevy Bolt electric vehicles. One spot shows delivery drivers' vehicles being hit by lightning and transforming into Chevy Bolt EVs while a voice-over declares, it's "good for pizza delivery and better for the planet." Full Story: [Ad Age (tiered subscription model)]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sign up for BRIDGE SmartBrief today BRIDGE SmartBrief is the only weekly newsletter aggregating the latest DEI news for DEI, marketing and business leaders in the media, marketing and advertising industry. Sign up today to start receiving the latest news, best practices and insights in the DEI space. [Subscribe here](. ADVERTISEMENT [] Agency Insider [] [How agencies are engaging a hybrid workforce]( Independent agency leaders talk about communicating with a hybrid workforce and the importance of employee engagement. "Culture is important. People want to feel like they're a part of something versus working for someone," says R&R Partners' Fletcher Whitwell. Full Story: [Adweek]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [R/GA's Daniel Barak talks favorite work]( Daniel Barak, global executive creative director at R/GA, talks about creative inspirations and favorite work. Barak explains why's proud of R/GA's Super Bowl work for Verizon and why he loved working on "@SeeLikeMenna" for the Paralympics and Toyota. Full Story: [Muse by Clio]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [How Technology Can Help you Get a Good Night's Sleep]( - [10 Ways to Manage Stress in the Workplace]( - [10 Secrets For Managing Your Time]( - [A Brief Guide on How to Stop Procrastinating]( - [Resume Buzzwords: The Good and The Bad]( [] Agency News [] [A tribute to ad legend George Lois]( The advertising industry remembers renowned advertising art director George Lois, who developed the "I Want My MTV" slogan, among other achievements, and who passed away Friday at the age of 91. Among those paying tribute are DDB NY Chief Creative Officer Mat Bisher who said Lois' "commitment to the big idea was revolutionary; he had an unwavering passion for what he believed. It was a stake in the ground for creativity as a force in advertising and culture." Full Story: [Ad Age (tiered subscription model)]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [72andSunny selected as global creative AOR for Sonos]( Ad Age (tiered subscription model) (11/21) [] - [Havas Group named global AOR by Harman International]( MediaPost Communications (free registration) (11/21) [] Media & Technology Trends [] [Report: These two factors causing US adults to shift media]( Online burnout and a focus on real-life experience are behind the decline in media use among US adults, says Magna's Brian Hughes in talking about the company's study that showed media use will drop 11.2% this year to average 72.8 hours weekly, compared to 82 weekly hours in 2019. TikTok was particularly hard hit this year with a 29% drop in usage, compared to 2021. Full Story: [MediaPost Communications (free registration)]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] We create our own karma. Karma is the result of the choices that we make every moment of every day. [Tulku Thondup](, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005