Team X teams with "Avatar" for Mercedes

Johannes Leonardo offers Thanksgiving escape with Uber | Team X teams with "Avatar" for Mercedes | Maximum Effort revives "Walking Dead" characters Created for {EMAIL} | [Web Version]( November 21, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Johannes Leonardo offers Thanksgiving escape with Uber]( [Johannes Leonardo offers Thanksgiving escape with Uber]( (Uber/YouTube) Johannes Leonardo created a three-minute "The Getaway" spot for Uber Reserve that shows a couple going to elaborate lengths to escape a Thanksgiving family dinner and get to their prebooked ride. The campaign is using movie trailer-style ads on social media and fans can visit the brand's Instagram account to access an Excuse Generator to help them get out of family gatherings during the holidays. Full Story: [Adweek]( (11/18), [Ad Age (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Shift in spending habits this shopping season 'Tis almost the holiday season. Understanding consumer shopping behavior and spending intentions before the holiday season is crucial to generating revenue and driving growth. [Get the stats in this infographic.]( ADVERTISEMENT: [] Creative [] [Team X teams with "Avatar" for Mercedes]( [Team X teams with "Avatar" for Mercedes]( (Mercedes-Benz/YouTube) Team X, the dedicated Omnicom team for Mercedes, created a global campaign for the automaker in partnership with 20th Century Studios to tout both "Avatar: The Way of Water" and Mercedes' electric vehicles. The push is running across cinemas, TV, social and digital, and includes one spot showing a woman being immersed in the movie's world. Full Story: [Ad Age (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Maximum Effort revives "Walking Dead" characters]( [Maximum Effort revives "Walking Dead" characters]( The five spots from DoorDash, Autodesk, Ring, Deloitte and Mntn. (Ryan Reynolds/YouTube) Ryan Reynolds' Maximum Effort, with AMC Networks' Content Room, created five spots that ran during the series finale of "The Walking Dead" for Autodesk, Ring, DoorDash, Deloitte and Mntn. The humorous ads brought back four characters who died during the show as zombies, whose activities included screening human visitors on Ring doorbells and offering risky scenarios for DoorDash delivery people. Full Story: [Adweek]( (11/20), [The Drum (free registration)]( (11/21), [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Looking to stay on top of DEI best practices? Look no further than BRIDGE SmartBrief, the premier source for DEI news and content. In partnership with BRIDGE, the first purpose-driven trade group focused on pioneering DEI next practices, BRIDGE SmartBrief will keep you up to date on the latest DEI news and insights. [Subscribe today](. ADVERTISEMENT [] Agency Insider [] [Column: Remember to revel in the fun of advertising]( Agency professionals need to remember that advertising is a fun industry, and that the creative process should be an enjoyable experience, writes David Smail, creative director at PPK. "[I]f you looked at some of the most effective and award-winning work out there, you can almost see the license to be frivolous that the creators gave themselves in the creation of it," Smail writes. Full Story: [Muse by Clio]( (11/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Marketers in conundrum about Twitter]( Twitter has been a favorite for many marketers, but although its recent turmoil is leading some to question their presence there, the lack of competitors means some are staying put. R/GA's Chapin Clark notes, "For all the people posting about going to Mastodon ... it lacks the edge of Twitter," and advertising consultant Cindy Gallop says an alternative is needed, adding, "Who better than [the ad industry] to think about ways of building that social platform that make it enormously beneficial for advertising." Full Story: [The Drum (free registration)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( - [3 key trends to attract on-the-go shoppers]( - [QSR leaders sound off: Staying on top of the data]( [] Agency News [] [W+K wins Ad of the Year at Adcolor Awards]( [W+K wins Ad of the Year at Adcolor Awards]( "The Myth," from W+K (Wieden+Kennedy/YouTube) Wieden+Kennedy's "The Myth" won the Ad of the Year honor at the 2022 Adcolor Awards. Among the other honorees were BBDO Worldwide's Jason Rosario, who won DEI Executive of the Year, and 72andSunny's Devin Baker, who took home the title of Rockstar. Full Story: [Adweek]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Musk tempers account activations with new content policy]( Musk tempers account activations with new content policy (SOPA Images/Getty Images) Twitter owner Elon Musk has restored the accounts of comedian Kathy Griffin, former president Donald Trump (who said he won't return) and other banned users and launched a new policy he calls "freedom of speech, not freedom of reach." [Musk tweeted](, "Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter." Full Story: [MediaPost Communications (free registration)]( (11/18), [Reuters]( (11/20), [Variety]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Why agencies are being selective about RFPs]( Adweek [] - [TBWA\MAL, Apple TV+ go viral with Ted Lasso billboards]( Muse by Clio [] - [W+K, Nike unveil the "footballverse"]( Campaign US (tiered subscription model) [] - [Maximum Effort, Aviation Gin unveil Open Bottle Collection]( The Drum (free registration) [] - [W+K NY asks the world, "Wanna go to McDonald's?"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] So we inhabit (or are chosen to inhabit) an astounding, privileged instant in the life span of the universe. 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