Opinion: Think twice before resorting to layoffs

TRG rocks on for World's Best Cat Litter | Lucky Generals shows how "Joy Is Made" with Amazon | Saatchi & Saatchi, Backstreet Boys sing for Downy Created for {EMAIL} | [Web Version]( November 14, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TRG rocks on for World's Best Cat Litter]( TRG, with We Are Walker, created a campaign for World's Best Cat Litter that features two music-video style spots set to original rock songs that show why your cat deserves the best litter. "It doesn't get more fun than writing a rock song about cats," says TRG's Jay Cook. Full Story: [Muse by Clio]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Influencer marketing ROI better than other channels If you wanna score a high return on influencer investment, you need to find the right influencers for your brand and your campaigns. But picking the perfect partners can be overwhelming. Leverage the power of influencer marketing in your next campaign. [Start here.]( ADVERTISEMENT: [] Creative [] [Lucky Generals shows how "Joy Is Made" with Amazon]( [Lucky Generals shows how "Joy Is Made" with Amazon]( (Amazon/YouTube) Lucky Generals' holiday spot for Amazon, "Joy Is Made," was directed by Taika Waititi and is running across national TV. The ad tells the story of a dad's frustration with his daughter's attachment to a snow globe until he finally accepts the bond and re-creates the globe's scene with the help of Amazon and some neighbors. Full Story: [Adweek]( (11/14), [Ad Age (tiered subscription model)]( (11/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Saatchi & Saatchi, Backstreet Boys sing for Downy]( Saatchi & Saatchi, with Woven Collaborative, created a 30-second spot for Downy that shows a woman facing the dilemma of having to throw away an old Backstreet Boys T-shirt because of lingering odors. The problem is solved when the pop stars come to life on a poster and inform her of the brand's new Rinse and Refresh by singing about the product in revised lyrics from their hit "I Want It That Way." Full Story: [Adweek]( (11/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Advertising's Future is People-Based Sequential messaging with omnichannel campaigns, emerging channels and measurement online and off. Learn more about programmatic technology's next evolution — people-based advertising — in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: [] Agency Insider [] [What salary transparency laws mean for agencies]( What salary transparency laws mean for agencies (Pixabay) Industry experts offer advice on how agencies can navigate new laws in New York and other states that prohibit employers from posting job listings without salary information. "Companies should assess their business practices and values to determine the appropriate path related to their specific recruitment needs -- especially for senior roles that have broader ranges related to the level of experience," says Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies. Full Story: [The Drum (free registration)]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Opinion: Think twice before resorting to layoffs]( Agencies should be wary of echoing the recent layoff moves from big tech companies and remember that deep staff cuts at the start of the pandemic had an adverse effect, Alison Weissbrot writes. Layoffs "might make their numbers work in the short term, but long term they are digging themselves deeper into a hole and putting themselves on the back foot when it comes to talent acquisition, which is already a struggle for many," Weissbrot writes. Full Story: [Campaign US (tiered subscription model)]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( - [3 key trends to attract on-the-go shoppers]( - [QSR leaders sound off: Staying on top of the data]( [] Agency News [] [Horizon unveils Sports & Experience agency]( Horizon Media tapped Chris Weil, chairman and CEO at Momentum Worldwide, and David Levy, former president of Turner Broadcasting, to lead a new Sports & Experience agency that will combine with the company's existing Scout Sports and Entertainment units. "What we have created here will bring a unique -- and complementary -- combination of sports, experiential and media capabilities and expertise under one tent that will be a marketer's dream," said Bill Koenigsberg, founder and CEO of Horizon Media. Full Story: [Ad Age (tiered subscription model)]( (11/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [More brands pause Twitter advertising, but still tweeting]( More brands pause Twitter advertising, but still tweeting (NurPhoto/Getty Images) More and more brand and ad agencies are pausing Twitter advertising and many are putting annual contract negotiations on hold amid fake brand accounts, brand-safety concerns and staff instability, say ad buyers and advertisers. However, one unnamed agency ad buys says organic Twitter activity remains strong: "Almost no one is stopping posting, right, which is fascinating, so like, organically, executives are still tweeting and brands are still posting from handles." Full Story: [Ad Age (tiered subscription model)]( (11/11), [The Wall Street Journal]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [GroupM dubs Twitter a "high risk" media buy]( Digiday (tiered subscription model) (11/14) [] - [Omnicom Media Group urges clients to pause Twitter ads]( The Verge (11/11) [] Hot Topics [] - [Adam&eveDDB, John Lewis unveil Christmas spot]( Adweek [] - [4A's: 7 steps to make agencies recession-proof]( Campaign US (tiered subscription model) [] - [Ogilvy, ERA Coalition form a Woman Corp.]( Ad Age (tiered subscription model) [] - [Arnold, Chewy show pets confused by holiday traditions]( Ad Age (tiered subscription model) [] - [Mother L.A. shows "The Peloton Effect" for the holidays]( Marketing Dive Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Singing -- exactly singing. 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