Chicago agency leaders on driving growth

Gut, Philadelphia show "Cheesecake Is Everything" | Maximum Effort, Steve Burns investigate loads for Flock | W+K asks "Have You Heard?" for Amazon Music Created for {EMAIL} | [Web Version]( November 11, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Gut, Philadelphia show "Cheesecake Is Everything"]( [Gut, Philadelphia show "Cheesecake Is Everything"]( (Philadelphia Cream Cheese/YouTube) Gut created a "Cheesecake Is Everything" holiday campaign for Philadelphia Cream Cheese, which features a spot showing diners biting into a martini glass, camera and bread roll, revealing that everything is a cheesecake. The push, which leverages the viral social "Is it cake?" meme, includes the sale of a Philly Handbag Cheesecake Kit and out-of-home ads showing cheesecakes in the shape of everyday objects. Full Story: [Ad Age (tiered subscription model)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why leading with your brand's values matters 8 in 10 U.S. consumers have modified their way of life to concentrate more on things that are really important to them. Research from Amazon Ads explores the evolving relationship between brands and consumers and what drives consumers to form deeper connections. [Read the report.]( ADVERTISEMENT: [] Creative [] [Maximum Effort, Steve Burns investigate loads for Flock]( [Maximum Effort, Steve Burns investigate loads for Flock]( Caution: Profanity in the tweet video. (Flock Freight/Twitter) Maximum Effort tapped Steve Burns of Nick Jr.'s "Blue's Clues" to investigate obscene truckload amounts with the help of Flock Freight, while highlighting the brand's Shared Truckload service. "Flock and Steve's willingness to have fun was really inspiring," says Maximum Effort's George Dewey. Full Story: [Adweek]( (11/10), [The Drum (free registration)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K asks "Have You Heard?" for Amazon Music]( [W+K asks "Have You Heard?" for Amazon Music]( (Amazon Music/YouTube) Wieden+Kennedy created a global "Have You Heard?" campaign for Amazon Music that's running across TV, digital, social and out of home, including in Times Square and the Las Vegas Strip. An anthem 60-second spot shows fans enthusing about their favorite music and podcast genres to tout the service's new availability to Prime members. Full Story: [MediaPost Communications (free registration)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A New Standard in Campaign Measurement People-based advertising allows marketers to tie online & offline actions, including in-store purchases, back to their campaign. Learn more about the new standard in campaign measurement in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: [] Agency Insider [] [Chicago agency leaders on driving growth]( Leaders from Chicago agencies share their views on how to drive growth in 2023. "We've seen growth from our existing clients because they trust us, because we have a relationship with them that they count on," says Imagination CEO James Meyers. Arc Worldwide Chief Strategy Officer Elizabeth Harris adds, "[F]ocusing on our people, whether it be inclusion, mental health, all of the things that we need to do to support those amazing tools that do amazing creative work every day ... should be our number one focus." Full Story: [The Drum (free registration)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Martin Agency's Cavallo talks making DE&I change]( Kristen Cavallo, CEO of The Martin Agency, talks in this podcast with Columbia University lecturer Kai Wright and Columbia Business School professor Rita McGrath about making change happen in relation to diversity, equity and inclusion. Cavallo talks about the critics that speak out when one tries to change and changes the agency in connection with the Geena Davis Institute on Gender in Media. Full Story: [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( - [3 key trends to attract on-the-go shoppers]( - [QSR leaders sound off: Staying on top of the data]( [] Agency News [] [GroupM creates media decarbonization coalition]( GroupM has established a media decarbonization coalition of its agencies and more than 20 of its clients, and is inviting others to join. "The most important and immediate step we can take to address the climate crisis is to align on a single set of industry standards for carbon measurement," stated GroupM's Kieley Taylor. Full Story: [Campaign US (tiered subscription model)]( (11/10), [MediaPost Communications (free registration)]( (11/10), [Adweek]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Twitter changes policies amid rise of brand impersonators]( Twitter changes policies amid rise of brand impersonators (NurPhoto/Getty Images) Twitter is suspending select accounts and limiting sign-ups for its $7.99 monthly Twitter Blue service to those who held accounts prior to Nov. 9 after some who paid for the service began impersonating public figures and officials and brands, launching false and derogatory posts. Meanwhile, Chipotle and United Airlines have joined the growing list of brands pausing advertising on the platform. Full Story: [NBC News]( (11/10), [Forbes (tiered subscription model)]( (11/11), [PRWeek]( (11/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? I have dedicated myself to the wanton indulgence of my senses. Julie Powell or Gael Greene [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005