Mother L.A. reimagines history with Postmates

Mother L.A. reimagines history with Postmates | 72andSunny, United take aim at Southwest | Fortnight Collective encourages voting with this new brand Created for {EMAIL} | [Web Version]( November 4, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mother L.A. reimagines history with Postmates]( [Mother L.A. reimagines history with Postmates]( (Postmates/YouTube) Mother L.A.'s "Hit the Spot" campaign for Postmates features three humorous ads that reimagine tragic moments in history if only the brand's food delivery had been available. One spot shows Julius Caesar averting his assassination by ordering pizza for his disgruntled colleagues and ends with the line, "Everything changes when you hit the spot." Full Story: [Ad Age (tiered subscription model)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A New Standard in Campaign Measurement People-based advertising allows marketers to tie online & offline actions, including in-store purchases, back to their campaign. Learn more about the new standard in campaign measurement in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: [] Creative [] [72andSunny, United take aim at Southwest]( 72andSunny's cheeky campaign for United Airlines is using memes to tell Southwest travelers unlucky enough to be stuck in Boarding Group C that there's another way to fly that doesn't include long waits or the worst seats. Ads direct people to a dedicated NotGroupC site for a "Courte-c" call and are running across social and digital out of home in select markets. Full Story: [The Drum (free registration)]( (11/3), [Ad Age (tiered subscription model)]( (11/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fortnight Collective encourages voting with this new brand]( [Fortnight Collective encourages voting with this new brand]( (Votex/YouTube) Fortnight Collective is encouraging women to vote in the midterms with a campaign centering on a spoof tampon brand named Votex. One spot says Votex is "The most effective way to protect your reproductive rights. Period." Full Story: [Ad Age (tiered subscription model)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Johannes Leonardo co-founders talk creativity]( Jan Jacobs and Leo Premutico, co-founders of Johannes Leonardo, talk in this podcast about 15 years of the agency, the power of creativity and hybrid work. The pair discuss how the agency sharing a birthday with the iPhone has shaped its evolution and why great work should now involve consumers. Full Story: [Campaign US (tiered subscription model)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BAM Connection's Maureen Maldari on gender equity]( Maureen Maldari, co-founder and president of The BAM Connection, explains eight ways women in agencies can push for gender equity and achieve a better balance between work and home life. "Say why something is important to you and stand your ground. Some things are not up for negotiation," Maldari writes. 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