DDB Chicago touts McDonald's "Wakanda Forever" meals

DDB Chicago touts McDonald's "Wakanda Forever" meals | Mocean, Stiller, James, Travolta get deep for God of War | AB InBev raises a beer to Netflix ads Created for {EMAIL} | [Web Version]( November 3, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [DDB Chicago touts McDonald's "Wakanda Forever" meals]( DDB Chicago created a 30-second spot to tout McDonald's "Wakanda Forever" Happy Meals, which feature toys based on the superheroes from the upcoming Marvel movie. The ad shows Black children excited about the movie's characters, saying, "We know there's nothing imaginary about that feeling I get when a superhero looks just like me." Full Story: [Ad Age (tiered subscription model)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A New Standard in Campaign Measurement People-based advertising allows marketers to tie online & offline actions, including in-store purchases, back to their campaign. Learn more about the new standard in campaign measurement in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: [] Creative [] [Mocean, Stiller, James, Travolta get deep for God of War]( [Mocean, Stiller, James, Travolta get deep for God of War]( (PlayStation/YouTube) Mocean created an almost three-minute spot for Sony Interactive Entertainment's upcoming God of War Ragnarok game that stars Ben Stiller, LeBron James and John Travolta, together with their children. The "All Parents Can Relate" ad shows Stiller dressed as the game's protagonist, Kratos, leading a humorous therapylike session between parents and children. Full Story: [Muse by Clio]( (11/1), [Ad Age (tiered subscription model)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [AB InBev raises a beer to Netflix ads]( [AB InBev raises a beer to Netflix ads]( "H.O.R.S.E." is one of the two 15-second ads from Michelob Ultra on Netflix's ad-supported subscription. (Michelob Ultra/YouTube.) Anheuser-Busch InBev says it's running the first ad for beer on Netflix when the streaming platform's ad-supported tier makes its debut in the US today. The brewer is running two 15-second spots from Wieden+Kennedy for Michelob Ultra and one 30-second spot from its internal DraftLine agency for Bud Light. Full Story: [Ad Age (tiered subscription model)]( (11/2), [Adweek]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Top Brands Already Winning this Holiday Season Consumer habits evolve constantly — so we track them constantly. See how consumers are being impacted this holiday season, and the real-time data brands are using to win the most disruptive holiday season yet. [Download the guide to win the holiday season.]( ADVERTISEMENT: [] Agency Insider [] [How to be a true ally to your female colleagues]( To be true allies to female colleagues, men must recognize that inequality in the workplace still exists and do more than be performative, writes Skyler Mattson, president of Wongdoody. "Notional support combined with a lack of awareness can in fact do more harm than good, further masking ongoing issues and challenges," Mattson writes, adding that "true empathy takes work." Full Story: [Muse by Clio]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WPP CEO Mark Read talks performance, the future]( WPP CEO Mark Read talks about the holding company's performance, how it's supporting staff during high inflation and what lies ahead next year. "The other reason to be positive about next year is the strength of our new-business performance and new-business pipeline," which "if anything, is slightly bigger than this time last year," Read says. Full Story: [Campaign US (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored Content from Waze - [The marketer's guide to the third space (your car)]( - [Where shoppers are headed & how to meet them there]( - [Behavioral shifts shaping the restaurant industry]( - [3 key trends to attract on-the-go shoppers]( - [QSR leaders sound off: Staying on top of the data]( [] Agency News [] [TDA Boulder named AOR by Rebel Creamery]( TDA Boulder has become Rebel Creamery's first agency of record and will handle creative, strategy and media for its entire product line. "We're excited for our next stage of growth and pumped to begin partnering with TDA Boulder to show the world what great tasting, low sugar ice cream and dairy looks like," said Scott Lee, head of marketing at Rebel Creamery. Full Story: [Adweek]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Magna, Spectrum say multiplatform ads boost engagement]( Ads on multiple media platforms got more customer attention than those on single platforms, a study from IPG's Magna Global and Spectrum Reach found. "When possible, brands should plan the order in which ads are delivered across screens with a focus on casting the widest attention net in the first exposure," says Kara Manatt, Magna's head of intelligence solutions. Full Story: [Digiday (tiered subscription model)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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