3 ways agencies can win over midsize brands

M&C Saatchi showcases Australia with Ruby the kangaroo | David&Goliath, Kia celebrate "Legends of the Driveway" | Camp + King casts multiple Shaqs for Papa Johns Created for {EMAIL} | [Web Version]( October 21, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [M&C Saatchi showcases Australia with Ruby the kangaroo]( [M&C Saatchi showcases Australia with Ruby the kangaroo]( (Australia/YouTube) M&C Saatchi Sydney created a "Come and say g'day" film for Tourism Australia that showcases the country with the help of toy kangaroo Ruby, voiced by Rose Byrne, and her pal Louie, a magic unicorn voiced by Will Arnett. The video, directed by Michael Gracey of "The Greatest Showman" fame, anchors a global campaign running across TV, social, digital, print and out of home, and additional agencies who worked on the push include UM, Digitas, Poem, Ogilvy PR and Apparent. Full Story: [Adweek]( (10/20), [Campaign US (tiered subscription model)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [David&Goliath, Kia celebrate "Legends of the Driveway"]( [David&Goliath, Kia celebrate "Legends of the Driveway"]( (Kia America/YouTube) David&Goliath created a "Legends of the Driveway" spot for Kia America that celebrates the automaker's 16-year partnership with the NBA. The ad showcases the 2023 Kia Telluride alongside shots of people playing hoops on their driveways. Full Story: [MediaPost Communications (free registration)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Camp + King casts multiple Shaqs for Papa Johns]( [Camp + King casts multiple Shaqs for Papa Johns]( (Papa Johns/YouTube) Camp + King created a series of spots for Papa Johns that tout the "Shaq-a-roni" pie with the help of Shaquille O'Neal, who plays himself and other members of his family and is joined by his real-life mom, Lucille. The humorous campaign touts the shareability of the pie and that for each one sold, $1 is donated to Papa Johns' foundation. Full Story: [MediaPost Communications (free registration)]( (10/20), [Ad Age (tiered subscription model)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [RAPP Worldwide's Moa Netto talks health care advertising]( Moa Netto, chief creative officer for North America at RAPP Worldwide, talks about health care advertising, favorite campaigns and what excites him about the industry. "[T]he notion of whole health, approaching patients individually and as a whole, seeing them beyond the disease and as the complex and unpredictable human beings that they are, is incredibly exciting for me as a creative," Netto says. Full Story: [Muse by Clio]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [3 ways agencies can win over midsize brands]( The needs of midsize brands will provide a major opportunity for agencies in the next few years, writes Blue Chip CEO Stanton Kawer. Agencies can maximize this opportunity by managing clients' relationships among multiple specialized agencies, focusing on business strategy and ensuring continuity, Kawer writes. Full Story: [Ad Age (tiered subscription model)]( (10/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Ford moves global creative, strategy from BBDO to W+K]( Wieden+Kennedy has replaced BBDO as global creative and brand strategy lead for Ford Motor Co. A statement from the automaker said, "Ford brand is doing this to streamline its global marketing business under one creative agency to drive brand consistency globally and provide greater operational efficiencies," while confirming BBDO will manage CRM in the US and WPP will handle activation, and media planning and buying. Full Story: [Ad Age (tiered subscription model)]( (10/20), [Adweek]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Rising ad rates expected amid declining ad sales]( ECI Media Management predicts ad costs in North America will increase this year by 6.2% and 5.2% globally, up less than one percentage point in both areas from previous estimates, with TV and online video increasing the most. Meanwhile, Standard Media Index reports that North American ad sales dropped for the fourth straight month in September with a 4.6% year-over-year decrease and noted continued shifts toward digital. Full Story: [MediaPost Communications (free registration)]( (10/20), [MediaPost Communications (free registration)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Join us to experience the CX Effect+]( [Join us to experience the CX Effect+]( (4A's) Join prominent leaders in CX strategies to discuss the imperative for creative convergence and the business transformation that convergence makes possible. [Register today]( for this virtual Nov. 10 event. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? For fast-acting relief, try slowing down. 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