W+K, Nike tease battle between LeBron, Jason Momoa

Joan, Ad Council share the "Real Deal on Fentanyl" | W+K, Nike tease battle between LeBron, Jason Momoa | Mischief fires Nick Fury for Marvel Snap Created for {EMAIL} | [Web Version]( October 19, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Joan, Ad Council share the "Real Deal on Fentanyl"]( [Joan, Ad Council share the "Real Deal on Fentanyl"]( (Real Deal on Fentanyl/YouTube) Joan, with nonprofit Shatterproof and Second Chance Studios, created a "Real Deal on Fentanyl" awareness campaign for the Ad Council, which includes lesson plans for high school students to warn of the dangers of fentanyl that were developed with the help of former drug dealers. The push is funded by Snap and YouTube, with donated media from TikTok, Twitter, SXM Media and others, and will be amplified with content from influencers. Full Story: [MediaPost Communications (free registration)]( (10/18), [Ad Age (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Make Your CTV/OTT Supply Work Harder Open web programmatic isn't just about having the pipes to great supply. It's about what you do with that supply to get the most out of your big screen campaigns—and that goes for linear too. Learn how to enhance your supply and discover how to put it all together with this soup-to-nuts guide. [Get the guide](. ADVERTISEMENT: [] Creative [] [W+K, Nike tease battle between LeBron, Jason Momoa]( [W+K, Nike tease battle between LeBron, Jason Momoa]( (Nike/Twitter) Wieden+Kennedy created a "Father Time" campaign for Nike that touts its LeBron XX sneaker by pitting LeBron James against Father Time, played by Jason Momoa in a purple robe. A 30-second teaser sets up the battle and ends with the copy, "Can the King beat the clock? The battle begins 10.20.22." Full Story: [Ad Age (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief fires Nick Fury for Marvel Snap]( [Mischief fires Nick Fury for Marvel Snap]( (Marvel Entertainment/YouTube) Mischief @ No Fixed Address is touting the new Marvel Snap mobile game with a 60-second spot that stars Samuel L. Jackson in character as Nick Fury. The ad shows Fury's reaction to being fired as the director of SHIELD and replaced by a young Marvel Snap player, and ends with the line, "The entire Marvel universe is now in your hands." Full Story: [Ad Age (tiered subscription model)]( (10/18), [Adweek]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [What people want from brands in aftermath of Roe v. Wade]( GroupM and Mindshare executives spoke at Advertising Week about the Women's Rights & Bodily Autonomy study from Group M/Choreograph and Audience Origin, which reveals insights about how consumers feel about the Roe v. Wade reversal and how they want advertisers to respond. The survey shows people "do not want brands to be speaking about this issue in paid media; instead they want them to be patrons to movements," said Mindshare's Rachel Lowenstein. Full Story: [Ad Age (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis' Sadoun talks Q3 growth, clients]( Publicis' Sadoun talks Q3 growth, clients Sadoun (Eric Piermont/AFP via Getty Images) Publicis Groupe CEO Arthur Sadoun talks about the company's strong 10.3% organic growth in the third quarter, why it's giving staff a bonus to counter inflation and what to expect from clients next year. Sadoun says clients won't reduce "their investment to digitally transform their marketing and business model. Clients know that they will need first-party data, dynamic content, new digital channels and technology at the core of their model to win in a platform world." Full Story: [Campaign US (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Omnicom stays cautious despite strong Q3 results]( Omnicom Group upgraded its annual organic growth forecast from between 6.5% and 7% to between 8% and 8.5% following strong results in the third quarter. CEO and Chairman John Wren said the company is exercising "a healthy level of caution" due to economic factors, and is examining operation costs and ways to be more productive. Full Story: [Ad Age (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How businesses are trying to spark livestream shopping]( Retailers and social media platforms are hoping to give livestream shopping a boost in the US to near the same level it's seen in China and capture some of the $20 billion in sales expected this year, up from $6 billion in 2020. Early efforts have yielded mixed results as retailers grapple with limited consumer response and the technology needed to deliver seamless customer experiences. Full Story: [The Wall Street Journal]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I always wanted to be somebody, but now I see I should have been more specific. 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