EP+Co urges people to "Back the Bodega"

Preacher, Natalist are "Always in Awe" of women | EP+Co urges people to "Back the Bodega" | "Never Settle," say Toyota and these 4 agencies Created for {EMAIL} | [Web Version]( October 14, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Preacher, Natalist are "Always in Awe" of women]( [Preacher, Natalist are "Always in Awe" of women]( (Natalist/YouTube) Preacher's 60-second "Always in Awe" spot for Natalist celebrates all the moments in women's reproductive journeys with user-generated content and images shot by photographer Brianna Roye. The ad is set to a spoken-word poem voiced by Jae Nichelle and is running across social with a 30-second version for TV. Full Story: [Muse by Clio]( (10/13), [Ad Age (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Make Your CTV/OTT Supply Work Harder Open web programmatic isn't just about having the pipes to great supply. It's about what you do with that supply to get the most out of your big screen campaigns—and that goes for linear too. Learn how to enhance your supply and discover how to put it all together with this soup-to-nuts guide. [Get the guide](. ADVERTISEMENT: [] Creative [] [EP+Co urges people to "Back the Bodega"]( [EP+Co urges people to "Back the Bodega"]( (EP+Co/Facebook) EP+Co created a "Back the Bodega" video series that spotlights the important community role of New York City bodegas by telling their stories, with the aim of raising awareness and support. "If bodegas went away, there would be a tremendous impact on the fabric of the city's culture," says EP+Co's John Cornette, adding, "We wanted to point out just how significant they, and the people who run them, are." Full Story: [Adweek]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] ["Never Settle," say Toyota and these 4 agencies]( ["Never Settle," say Toyota and these 4 agencies]( "Not yet" spot that demonstrates the determination of the Latino community. (Toyota USA/YouTube) Saatchi & Saatchi, Conill, Intertrend and Burrell Communications teamed to create a "Never Settle" campaign for Toyota that includes seven TV spots and also is running across social, cinema and digital. The push centers around emotive storytelling with the automaker's vehicles taking a supporting role, and a social "Need a Nudge" activation encourages people to nominate a nonprofit, one of which will be awarded a $10,000 grant. Full Story: [Ad Age (tiered subscription model)]( (10/13), [MediaPost Communications (free registration)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Branding Redefined: Humanizing Experience Join prominent leaders in CX strategies to discuss the imperative for creative convergence and the business transformation that convergence makes possible. Register today: [( ADVERTISEMENT [] Agency Insider [] [Saatchi & Saatchi's Delaney talks inspiring health care ads]( Kathy Delaney, chief creative officer at Saatchi & Saatchi Wellness and Publicis Health, talks about her favorite health care advertising, why she's excited about innovation in the industry and why young creative talent should choose the health care sector. "There's something incredibly inspiring and powerful about thinking of the engagement we create through our ideas as essential to every individual person's health outcome," Delaney says. Full Story: [Muse by Clio]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Advertising needs fundamental change to be less hated]( Advertising will only become less hated when the industry changes the way it views people, think human being instead of consumer or target, and when offering value becomes the most important objective, writes Marcus Thomas' Phil Johnston. "Leo Burnett famously said, 'What helps people, helps business.' As an industry we seem to have lost sight of that truth," Johnston writes. Full Story: [Campaign US (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Eleven becomes part of Mekanism]( Eleven is merging with Mekanism in a move made by Canadian parent holding company Plus Company to strengthen its US presence. Eleven and its 40 employees will work under the Mekanism brand once the deal is finalized at the end of the month. Full Story: [Ad Age (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok launches ad units, platform tools]( [TikTok launches ad units, platform tools]( (Pixabay) TikTok rolled out several marketing tools during its second annual TikTok World event, including a Focused View ad that charges brands for the ad only if users watch at least six seconds or interact with the ad during that time. Other news includes a Showtimes ad format for movie companies, an updated Creator Marketplace Match service enabling brands to invite creators that are not part of the program, and a profile kit that enables the display of up to six TikTok videos on other sites. 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