McGarrah Jessee, Patti Smith go vintage with Fender

Forsman & Bodenfors creates love story for Volvo Trucks | McGarrah Jessee, Patti Smith go vintage with Fender | David, BK reward haunted homes with the "ghost-detector" Created for {EMAIL} | [Web Version]( October 12, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Forsman & Bodenfors creates love story for Volvo Trucks]( [Forsman & Bodenfors creates love story for Volvo Trucks]( (Volvo Trucks/YouTube) Forsman & Bodenfors is touting the seemingly opposing benefits of great performance and great mileage that are achieved via Volvo Trucks' "I-Save" features with a 90-second "A Love Story" spot. The ad, set to George Benson's "Nothing's Gonna Change My Love for You," shows two trucks, "Fun" and "Efficiency," falling in love with each other on the road. Full Story: [Muse by Clio]( (10/11), [Adweek]( (10/11), [Ad Age (tiered subscription model)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connect with Walmart customers Our customers are searching. We can help them find you. Walmart Sponsored Search ads put your brand and products in the spotlight. Contact Walmart Connect to get started. [Advertise now!]( ADVERTISEMENT: [] Creative [] [McGarrah Jessee, Patti Smith go vintage with Fender]( [McGarrah Jessee, Patti Smith go vintage with Fender]( (Fender/YouTube) McGarrah Jessee created Fender's largest campaign so far, which touts the brand's re-release of some of its vintage products and centers around an anthem 60-second spot that's voiced by Patti Smith while showing footage of music stars using classic guitars. The push includes a full-page ad in this Sunday's New York Times and a pop-up activation at Austin City Limits. Full Story: [Adweek]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [David, BK reward haunted homes with the "ghost-detector"]( [David, BK reward haunted homes with the "ghost-detector"]( (Burger King/YouTube) David's New York and Madrid teams created a global "Home of the Ghosts" campaign for Burger King that invites its Royal Perks members to use a "ghost-detector" on the brand's app to check for spooky presences in their home. An exclusive meal for two featuring the Ghost Pepper Whopper will be unlocked if the app detects paranormal activity and a YouTube video shows the "ghost-detector" in action. Full Story: [Ad Age (tiered subscription model)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Make Your CTV/OTT Supply Work Harder Open web programmatic isn't just about having the pipes to great supply. It's about what you do with that supply to get the most out of your big screen campaigns—and that goes for linear too. Learn how to enhance your supply and discover how to put it all together with this soup-to-nuts guide. [Get the guide](. ADVERTISEMENT: [] Agency Insider [] [PMG's George Popstefanov on what's driving growth]( George Popstefanov, founder and CEO of PMG, talks about the agency being thrown into the limelight following its win of Nike's North American media account, how its artificial intelligence software Alli is driving growth and why clients are turning to the shop for creative. "What they are realizing is that the [work] that some creative-only shops produce is not relevant for today. It's not relevant for TikTok, Meta, Google or YouTube," Popstefanov says. Full Story: [Ad Age (tiered subscription model)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Rethink's Aaron Starkman talks favorite work]( Aaron Starkman, global chief creative officer at Rethink, talks about creative inspirations and favorite work. Starkman explains why "WestJet Desert Roulette" is one of his favorite projects and why he's so proud of "The Unburnable Book." Full Story: [Muse by Clio]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Get Proactive and Predict Business Outcomes Today's marketers need to get proactive by predicting future customer behavior. In this virtual event, Neil Hoyne, Chief Measurement Strategist at Google, and Zohar Bronfman, CEO and co-founder of Pecan, explore how marketers can maximize customer value and engagement with AI. [Learn more.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Brad Simms becomes global CEO of CP+B]( Brad Simms has been named global CEO of Stagwell's Crispin Porter Bogusky and will also stay on as GALE CEO and Stagwell Media Network's chief product officer. Josh Braithwaite joins CP+B as chief creative officer for North America, and Stefani Chambers has been hired as North American group strategy director. Full Story: [MediaPost Communications (free registration)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta shares advancing VR plans at Connect]( Meta shares advancing VR plans at Connect (Meta) Meta used its Connect event to launch a "pro" version of its virtual reality Meta Quest headset and announce a partnership with NBCUniversal to co-create VR experiences that tie into its Horizon Worlds app. Also, Microsoft is integrating its Microsoft Teams, Office and Windows into Meta Quest headsets, while Zoom meetings will be enabled within the Horizon Workrooms app. Full Story: [Ad Age (tiered subscription model)]( (10/11), [TechCrunch (tiered subscription model)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I've always felt uncomfortable giving people what they want or expect. [Kim Gordon](, musician, singer, songwriter [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005