GS&P takes BMW for a 3D spin on a Times Square billboard

GS&P takes BMW for a 3D spin on a Times Square billboard | W+K showcases the "Delta Runway Runway Collection" | Nissan targets college athletes with social video series Created for {EMAIL} | [Web Version]( October 11, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P takes BMW for a 3D spin on a Times Square billboard]( [GS&P takes BMW for a 3D spin on a Times Square billboard]( (BMW USA/YouTube) Goodby Silverstein & Partners, with BCN Visuals, has created two anamorphic 3D billboard ads in New York City's Times Square for BMW, with the first showing a BMW XM in 3D as it traverses tight turns on a mountain road, ending with the copy, "Ultimate power. Ultimate luxury." The second billboard ad highlights the automaker's partnership with Kith for its BMW i4 M50. Full Story: [Adweek]( (10/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Make Your CTV/OTT Supply Work Harder Open web programmatic isn't just about having the pipes to great supply. It's about what you do with that supply to get the most out of your big screen campaigns—and that goes for linear too. Learn how to enhance your supply and discover how to put it all together with this soup-to-nuts guide. [Get the guide.]( ADVERTISEMENT: [] Creative [] [W+K showcases the "Delta Runway Runway Collection"]( [W+K showcases the "Delta Runway Runway Collection"]( (Issa Rae/Instagram) Delta Air Lines teamed with actor Issa Rae, fashion designers and small-business owners to launch a clothing and accessories line named the "Delta Runway Runway Collection," which debuted during L.A. Fashion Week and was livestreamed via Instagram and a dedicated site. The campaign, created by Wieden+Kennedy New York, features a video series starring Rae, who chats with the designers about their travel-inspired designs for the collection. Full Story: [Ad Age (tiered subscription model)]( (10/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Nissan targets college athletes with social video series]( [Nissan targets college athletes with social video series]( (Nissan USA/YouTube) Omnicom's dedicated Nissan agency, Nissan United, has created a "New Frontiers" social video series targeting college athletes that features current and former college football stars talking about how to get the most out of brand deals. The automaker also teamed with Campus to create Nissan Heisman House Club nonfungible tokens that enable consumers to access virtual experiences with winners of the Heisman Trophy. Full Story: [Ad Age (tiered subscription model)]( (10/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 8,200+ marketers weighed in on today's trends. Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead. [Read now.]( ADVERTISEMENT: [] Agency Insider [] [How agencies are fostering camaraderie among the remote]( Agency leaders talk about what their companies are doing to foster collaboration and camaraderie among global remote workers and teams. "What we've found to be the perfect platform for employees to explore and connect is the WT Metaverse," says Wunderman Thompson's Naomi Troni, while Digitas UK's Andrew Mason adds, "[S]trongly rooted camaraderie requires honest communication, intentional interactions and a welcoming, inclusive atmosphere." Full Story: [The Drum (free registration)]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DNA's Alan Brown: How to create a safe LGBTQ+ culture]( DNA's Alan Brown: How to create a safe LGBTQ+ culture (Pixabay) Alan Brown, chairman of DNA, offers advice on how agencies can better support LGBTQ+ employees and create a culture where they feel safe to be their true selves at work. "[M]ake personal pronouns and gender-neutral language normal in the business," Brown writes. "We have to honor the differences and needs of our fellow LGBTQ+ workers in hiring and benefits to create an open, inclusive and safe culture." Full Story: [Ad Age (tiered subscription model)]( (10/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Where Innovation Meets Imagination The New Open Web presents an exciting opportunity for marketers to remake digital advertising. Discover how you can succeed in the New Open Web with people-based advertising in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Why Horizon won media AOR for GPN]( Horizon Media was named media agency of record for Glanbia Performance Nutrition, whose brands include think!, SlimFast and Optimum Nutrition. "Horizon impressed us immensely with the blu. platform, with the targeting and performance analytics capabilities that brings, which is critical for us because we have a very particular consumer that we go after," said GPN's Grant Leech. Full Story: [Adweek]( (10/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connect with Walmart customers Our customers are searching. We can help them find you. 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