OKRP puts a new twist on BK's "Have It Your Way"

OKRP puts a new twist on BK's "Have It Your Way" | Energy BBDO, Kerrygold whip up "The Magical Pantry" | W+K, Old Spice continue "Men Have Skin Too" Created for {EMAIL} | [Web Version]( October 7, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [OKRP puts a new twist on BK's "Have It Your Way"]( [OKRP puts a new twist on BK's "Have It Your Way"]( (Burger King/YouTube) OKRP's debut campaign for Burger King features a modern take on the brand's 1970s "Have It Your Way" jingle and introduces a new tagline, "You Rule." The national campaign includes a 60-second anthem spot celebrating customer choice backed by the rap-style jingle, and OKRP CEO Tom O'Keefe explains, "Advertising, at its best, is most relevant to people when you celebrate them first, not the brand." Full Story: [The Drum (free registration)]( (10/6), [Marketing Dive]( (10/6), [Ad Age (tiered subscription model)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Energy BBDO, Kerrygold whip up "The Magical Pantry"]( [Energy BBDO, Kerrygold whip up "The Magical Pantry"]( (Kerrygold USA/YouTube) Energy BBDO created "The Magical Pantry," a campaign for Kerrygold with an interactive site featuring four fables and 40 recipes designed to bring together parents and children in the kitchen. The push is launching in the US, before being rolled out in Ireland, the UK and Germany. Full Story: [MediaPost Communications (free registration)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Old Spice continue "Men Have Skin Too"]( [W+K, Old Spice continue "Men Have Skin Too"]( (Old Spice/YouTube) Wieden+Kennedy Portland's latest 30-second spot for Old Spice's "Men Have Skin Too" campaign shows Deon Cole accusing Gabrielle Dennis of using his GentleMan's Blend Body Wash with Lavender and Mint, interrupting her brunch with La La Anthony. "Brunch" is running across national TV and YouTube with social content via #MenHaveSkinToo and #MenHaveHairToo. Full Story: [Ad Age (tiered subscription model)]( (10/6), [MediaPost Communications (free registration)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Dan Wieden remembered by Nike's Phil Knight]( Phil Knight, co-founder and chairman emeritus of Nike, reflects on his relationship with Dan Wieden, which began 45 years ago at their first meeting. Knight explains how his skepticism of traditional advertising coincided with Wieden's "belief in real advertising, advertising that reflected the essence of the people and the brand he was representing." Full Story: [Campaign US (tiered subscription model)]( (10/6), [Ad Age (tiered subscription model)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Casanova//McCann's Angelica Portillo talks purpose]( Angelica Portillo, creative director at Casanova//McCann, talks about being creative from an early age and how a campaign for Maxim kickstarted her need for purposeful work. "I'm still very proud [of this campaign]," Portillo says, adding, "I tried to show that we, as women, should be recognized based on who we are instead of how we look -- a hit to the patriarchy." Full Story: [Adweek]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Ex-OMD CEO John Osborn to lead Ad Net Zero in US]( John Osborn, former CEO of OMD USA, has been named the lead for the US expansion of Ad Net Zero, an initiative that aims to hit net zero carbon emissions in the ad industry within the next 10 years. The initiative has the backing of trade groups, including the American Association of Advertising Agencies, and other companies such as the major agency holding companies, Meta, Google and Unilever. Full Story: [Campaign US (tiered subscription model)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How to engage Gen Z within the metaverse]( How to engage Gen Z within the metaverse (Michael Tullberg/Getty Images) Publicis Sapient's AJ Dalal and Wunderman Thompson Intelligence's Emma Chiu share their thoughts on how brands can best engage Generation Z within the metaverse. Gen Z'ers "want to have a place where they feel comfortable to further explore identity and make new friends perhaps," Chiu says, while Dalal advises on a long-term approach by brands and being authentic in "what you're trying to achieve over the course of six months, one year, two years." Full Story: [Marketing Dive]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] SmartBrief will not publish Oct. 10 In observance of Columbus Day in the US and in recognition of Indigenous Peoples Day, SmartBrief will not publish Monday, Oct. 10. 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