How agencies are approaching the back-to-office issue

DDB Chicago creates "Chores Light" for Coors Light | Arts & Letters says "It's a Beautiful Time for Basketball" | Fortnight Collective shows "The Steamboat Way" Created for {EMAIL} | [Web Version]( October 5, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [DDB Chicago creates "Chores Light" for Coors Light]( [DDB Chicago creates "Chores Light" for Coors Light]( (Kirk Herbstreit/Twitter) DDB Chicago created a "Chores Light" campaign for Coors Light, in partnership with Tide Cleaners, which is giving football fans the chance to win clean laundry for the entire college football season. A 15-second spot running across social and digital shows how the contest works with ESPN's Kirk Herbstreit. Full Story: [Adweek]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connect with Walmart customers Our customers are searching. We can help them find you. Walmart Sponsored Search ads put your brand and products in the spotlight. Contact Walmart Connect to get started. [Advertise now!]( ADVERTISEMENT: [] Creative [] [Arts & Letters says "It's a Beautiful Time for Basketball"]( [Arts & Letters says "It's a Beautiful Time for Basketball"]( (ESPN Marketing/YouTube) Arts & Letters, with Psyop, created a 30-second "It's a Beautiful Time for Basketball" spot that uses Epic Games' Unreal Engine to create a 3D animated dreamlike world featuring current and former basketball stars. "Once we picked the players, we built a custom dreamscape around each one, and peppered in Easter eggs that nod to each player's story and team," explains Arts & Letters' Brett Simone. Full Story: [Muse by Clio]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fortnight Collective shows "The Steamboat Way"]( [Fortnight Collective shows "The Steamboat Way"]( (Steamboat Resort/YouTube) Steamboat Ski and Resort Corp. with Fortnight Collective tapped cowboy poet Randy Rieman as the voice of its "The Steamboat Way" campaign to celebrate its 60 years in business. The push features a nearly 2-minute long spot of Rieman reading Arthur Chapman's "Out Where the West Begins" with a backdrop of wintry and western scenes. Full Story: [Adweek]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A New Standard in Campaign Measurement People-based advertising allows marketers to tie online & offline actions, including in-store purchases, back to their campaign. Learn more about the new standard in campaign measurement in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: [] Agency Insider [] [How agencies are approaching the back-to-office issue]( Agencies are taking a cautious approach in trying to get employees back into the office, with only Zimmerman Advertising among 20 Ad Age spoke with mandating a five-day return. Most agencies surveyed are asking employees to be in for two or three days a week, and agency professionals talk about why they think in-person work is so important, while others are more relaxed about continued remote working. Full Story: [Ad Age (tiered subscription model)]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Is this the answer to the low opinion of advertising?]( It's time to stop being critical of advertising and instead make it better by investing in technology that's designed by creative people, writes Supernatural co-founder and Chief Strategy Officer Mike Barrett. "We have to adapt the technology to the people, if we expect them to use it," Barrett writes. Full Story: [Muse by Clio]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Geico is reviewing its media business amid marketing cuts]( Geico is reviewing its media business amid marketing cuts (SOPA Images/Getty Images) Geico has reportedly put its media business into review and made significant cuts to its marketing staff, a move taken by Damon Burrell, who joined the brand as chief marketing officer in April. The incumbent on Geico's media account is Horizon, which has worked with the brand for more than 25 years. Full Story: [Ad Age (tiered subscription model)]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Musk reprises effort to purchase Twitter]( Elon Musk has reversed course and offered to finalize his original offer to purchase Twitter for $44 billion. The move is contingent upon if his trial this month is adjourned as well as all other proceedings related to the acquisition, and he's able to arrange for the necessary financing, according to a letter filed with the Securities and Exchange Commission. Full Story: [TechCrunch (tiered subscription model)]( (10/4), [BNN Bloomberg (Canada)]( (10/4), [The Wall Street Journal]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Join us to experience the CX Effect+]( [Join us to experience the CX Effect+]( (4A's) Join prominent leaders in CX strategies to discuss the imperative for creative convergence and the business transformation that convergence makes possible. [Register today]( for this virtual Nov. 10 event. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Don't write our stories for us. Let us write our own stories. [Sacheen Littlefeather](, actor, activist 1946-2022 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005