Advertising industry honors Dan Wieden

The Hive, MLB honor the Chatham Coloured All-Stars | W+K brings fans together for EA Sports' final FIFA game | How to drive sustainable agency growth Created for {EMAIL} | [Web Version]( October 3, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Advertising industry honors Dan Wieden]( [Advertising industry honors Dan Wieden]( (Wieden+Kennedy/Twitter) Wieden+Kennedy co-founder Dan Wieden died Friday at the age of 77, and the agency issued a statement saying, "Thank you for making this beautiful creative life possible." Industry leaders also paid tribute, including Goodby Silverstein & Partners co-founder Jeff Goodby, who said, "If advertising could have holy people, Wieden was certainly one of them." McCann Worldgroup's Alex Lopez says Wieden's "lessons have shaped the way I see the work and the responsibility of our calling." Full Story: [Adweek]( (10/1), [Ad Age (tiered subscription model)]( (10/1), [Campaign US (tiered subscription model)]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Make Your CTV/OTT Supply Work Harder Open web programmatic isn't just about having the pipes to great supply. It's about what you do with that supply to get the most out of your big screen campaigns—and that goes for linear too. Learn how to enhance your supply and discover how to put it all together with this soup-to-nuts guide. [Get the guide.]( ADVERTISEMENT: [] Creative [] [The Hive, MLB honor the Chatham Coloured All-Stars]( [The Hive, MLB honor the Chatham Coloured All-Stars]( (OLG/YouTube) The Hive is honoring the Black Canadian baseball team, the 1934 Chatham Coloured All-Stars, by making them playable characters within Sony's MLB The Show 22 game in an initiative for the Ontario Lottery and Gaming Corp., MLB and the Chatham-Kent Black Historical Society. A short film, "Chatham Plays On," pays tribute to the team's pioneering legacy and shows how the players live on within the game. Full Story: [Muse by Clio]( (9/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K brings fans together for EA Sports' final FIFA game]( [W+K brings fans together for EA Sports' final FIFA game]( (EA Sports FIFA/YouTube) Wieden+Kennedy Portland created a short film to tout EA Sports' FIFA 2023 game, its final release in the series, which is running globally across TV, digital, social and out of home. The ad intersperses shots of soccer fans excitedly preparing for matches with footage of players, before showing everyone glued to the game in FIFA 23. Full Story: [Adweek]( (9/30), [Ad Age (tiered subscription model)]( (9/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The World's 5 Biggest Marketing Data Trends In Salesforce's latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth, to data privacy, and more. Learn the worldwide data needs and trends of marketers today. [Get the report now.]( ADVERTISEMENT: [] Agency Insider [] [How to drive sustainable agency growth]( Agencies can ensure they'll survive a recession by implementing strategies for sustainable growth, write NBZ Partner co-founders Rachel Segall and Simone Oppenheimer. These include reprioritizing to focus on what clients need, inspiring employees by giving them purpose and meaning, and empowering all staff to get involved in driving growth. Full Story: [Ad Age (tiered subscription model)]( (9/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Copacino Fujikado's Andrew Gall on staying put]( Andrew Gall, group creative director at Copacino Fujikado, reflects on why he's stayed at the same agency for eight years and the benefits that longevity can bring. "[E]very day has brought a new challenge, and has brought me back hungry and curious for more," Gall writes, noting, "I can see what I affect. Every day. Good or bad." Full Story: [Muse by Clio]( (9/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Where Innovation Meets Imagination The New Open Web presents an exciting opportunity for marketers to remake digital advertising. Discover how you can succeed in the New Open Web with people-based advertising in Three Key Areas of Focus for Marketers in 2023. [DOWNLOAD NOW]( ADVERTISEMENT: [] Agency News [] [IPG will review climate impact of prospective clients]( Interpublic Group teamed with Planet + Purpose Solutions to develop a framework that will ensure its agencies don't engage with clients in the utility, energy and oil industries unless their impact on climate meets certain requirements. "While we continue working in this space with our existing client base, we have also taken steps to revise how we consider our work going forward, consistent with our commitment to sustainability," said CEO Philippe Krakowsky. Full Story: [MediaPost Communications (free registration)]( (9/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Get Proactive and Predict Business Outcomes Today's marketers need to get proactive by predicting future customer behavior. In this virtual event, Neil Hoyne, Chief Measurement Strategist at Google, and Zohar Bronfman, CEO and co-founder of Pecan, explore how marketers can maximize customer value and engagement with AI. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [Source: TikTok readies foray into live shopping]( Source: TikTok readies foray into live shopping (NurPhoto/Getty Images) TikTok is said to be negotiating a deal with platform TalkShopLive to launch TikTok Shop in North America "over the next month with large brands," according to the Financial Times. TikTok Shop is reportedly based on TikTok's Chinese sister app Douyin, which hosted 9 million monthly live e-commerce broadcasts in Asia and the UK for the 12 months prior to May, though it hasn't done well in the UK. 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