Spotlight on making cigarettes history

PMI is committed to ending cigarettes, but we can t do it alone. | We’re ending cigarettes, but we can’t do it alone. | What committed innovators do differently Created for {EMAIL} | [Web Version]( September 22, 2022 [Forward]( ⋅ [SHARE]( ⋅ [Web Version]( Sponsored Content [] Spotlight on making cigarettes history [] Today, anti-tobacco activists, public health leaders, and policymakers all have an opportunity to utilize scientific innovation to help millions of smokers stop smoking and significantly improve public health. By creating better alternatives for adult smokers, Philip Morris International is doing its part. Now, we need others to step up too. [] Featured Section Sponsored content from Philip Morris International [] [PMI is committed to ending cigarettes, but we can’t do it alone.]( [PMI is committed to ending cigarettes, but we can t do it alone.]( Everyone wants a world without cigarettes—but it will take our collective action. Philip Morris International is doing its part to end smoking by developing smoke-free alternatives that have already helped millions of adult smokers move away from cigarettes. Now, we need others to step up too. It’s not enough to wait for smokers to stop on their own. We have to do everything possible to help those adults who would otherwise continue smoking move away from cigarettes for good. [Join us.[Advertisement]]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Additional Resources Sponsored content from Philip Morris International [] [We’re ending cigarettes, but we can’t do it alone.]( [We’re ending cigarettes, but we can’t do it alone.]( For more than a decade, Philip Morris International has been working to achieve a smoke-free future. To date, we’ve invested over $9 billion in researching, developing, and commercializing smoke-free alternatives to cigarettes. Around 30% of our total net revenues now come from these products, showing that change can happen. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] RELATED NEWS FROM SMARTBRIEF [] [What committed innovators do differently]( Committed innovators are finding success by boldly developing new business models and moving quickly into new areas while embracing technology and constant testing of ideas, according to McKinsey research. "It's no surprise that committed innovators generate twice as much of their revenues from new products and services," the researchers conclude. Full Story: [McKinsey]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Technology can play a central role in business growth]( Companies that view data and technology as central to their business and strategy instead of a function that tends to work in isolation will realize its revenue and growth potential, writes Nicola Morini Bianzino, EY's global chief technology officer. Bianzino offers five questions leaders should ask to help maximize the value of their IT strategy. Full Story: [Chief Executive]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Do you know how to create a culture of innovation?]( Companies that create a culture of innovation can see their revenue increase 6.5 times faster than those that don't, according to an Accenture study. Shivani Vora, who leads Accenture's Innovation for North America, outlines six actions leaders can take to boost innovation, including securing buy-in at the executive level and implementing policies and processes that encourage experimentation. Full Story: [Chief Executive]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lessons on strategy from Jobs and Bezos]( Apple's Steve Jobs and Amazon's Jeff Bezos became strategic masters by being clear on where to compete and how to win in the market, with Jobs opting for simplicity and Bezos for optimization, writes Douglas Cole, a sales leader at LinkedIn. "As leaders, we should regularly return to these core truths, ensuring we separate the petty from the pivotal in our company's agenda," Cole writes. Full Story: [Chief Executive]( (7/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Company Profile [] [PMI company profile]( [Philip Morris International (PMI)]( is one of the world’s leading international tobacco companies. Headquartered in New York City and listed on the New York Stock Exchange (NYSE: PM), the American company has a global workforce of over 69,600. PMI is building its future on replacing cigarettes with smoke-free products that—while not risk-free—are a far better choice than cigarette smoking. About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its association partners. [Unsubscribe]( | [Privacy policy]( SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005