How Media Bridge is going "Beyond DEI"

FCB NY, Spotify are back with a "Song for Every CMO" | Mother USA is selling a "Gay Blood Collection" | Mischief wants Duolingo users to adopt others Created for {EMAIL} | [Web Version]( September 22, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB NY, Spotify are back with a "Song for Every CMO"]( FCB New York has brought back its award-winning business-to-business "Song for Every CMO" campaign for Spotify, which this year honors the marketing chiefs for Mastercard, Cadillac, Wendy's and Haleon. The four songs, created with Watt White Music, are personalized to each executive's musical tastes, with Mastercard's Raja Rajamannar celebrated in a country track to reflect a "global brand cowboy and a musical king." Full Story: [Ad Age (tiered subscription model)]( (9/21), [Adweek]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Football is truly the world’s sport Football fans are more likely than the general population to be influenced by sponsorship, affecting how they perceive a brand and what they're likely to buy. How will you make the most of it? [Learn more.]( ADVERTISEMENT: [] Creative [] [Mother USA is selling a "Gay Blood Collection"]( [Mother USA is selling a "Gay Blood Collection"]( (Mother Goods/Instagram) Mother USA created a "Gay Blood" campaign as part of its Mother Goods initiative, which features ink and paint products infused with the blood from gay employees to protest gay men still being banned from donating blood. The "Gay Blood Collection" includes unique items designed by gay activists that will be auctioned, and proceeds from sales will be given to Callen-Lorde, an LGBTQ+ health care provider. Full Story: [Muse by Clio]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief wants Duolingo users to adopt others]( [Mischief wants Duolingo users to adopt others]( (Duolingo/Twitter) Mischief @ No Fixed Address created an "Adoption Center" campaign for Duolingo that included 50 adults roaming New York City carrying "please adopt me" signs and shouting phrases like, "I just want to learn Spanish." The push, also running across social and out of home with billboards, is encouraging users to adopt people to their Duolingo family plan, which has space for six members. Full Story: [Ad Age (tiered subscription model)]( (9/21), [The Drum (free registration)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connect with Walmart customers Our customers are searching. We can help them find you. Walmart Sponsored Search ads put your brand and products in the spotlight. Contact Walmart Connect to get started. [Advertise now!]( ADVERTISEMENT: [] Agency Insider [] [How Media Bridge is going "Beyond DEI"]( Minneapolis-based Media Bridge Advertising worked with University of Minnesota professor John Wright to create a college-level "Beyond DEI" course required for employees. "It's really important for media and advertising agencies to really thoroughly understand the history behind the role that media has played in furthering and advancing white supremacy," says Media Bridge's Jessica Westberg. Full Story: [Adweek]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gretel's Dylan Mulvaney talks favorite work]( Dylan Mulvaney, head of design at Gretel, talks about creative inspirations and favorite work. Mulvaney explains why launching Viceland was one of his favorite projects and why he's proud of designing the brand launch for POPL. Full Story: [Muse by Clio]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Reach Your Ideal Audience on CTV Inventory Media companies, agencies and brands can tap into the power of Lotame's addressable audiences available on CTV inventory. Plus, purchase NEW CTV viewership data! [Learn more.]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [H&R Block names Ogilvy as creative AOR]( H&R Block has named Ogivly as its creative agency of record, replacing incumbent Carmichael Lynch without a formal review. H&R Block Chief Marketing Officer Jill Cress says the change was made to better insert the brand into culture, noting that's "one of the things that Ogilvy does really well." Full Story: [Adweek]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [JeffreyGroup now part of WPP]( MediaPost Communications (free registration) (9/21) [] - [Stagwell offers clients new "Risk and Reputation" service]( Ad Age (tiered subscription model) (9/21) Do you need to get your sales team off your back? We hear you and we are here to help! [Download our latest media kit to see how SmartBrief can help set your marketing strategy.]( ADVERTISEMENT: [] Media & Technology Trends [] [Report: Marketers keeping an eye on digital ad emissions]( Nearly 90% of marketers say those in the digital ad space have a responsibility to reduce carbon emissions, 76% say more needs to be done and 61% are quantifying emissions generated by their digital ad efforts, per a study from Good-Loop. While 56% of agency executives say "sustainability" is more important than ad costs, only 46% of marketers share that sentiment. Full Story: [MediaPost Communications (free registration)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] If they can get you asking the wrong questions, they don't have to worry about answers. [Thomas Pynchon](, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005