TikTok mimics BeReal with TikTok Now

W+K, Budweiser say "The World Is Yours to Take" | B-Reel unites Google Chromebook, Disney+ for date night | Kin diversifies "Faces of Travel" with Delta, Adobe Created for {EMAIL} | [Web Version]( September 16, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K, Budweiser say "The World Is Yours to Take"]( [W+K, Budweiser say "The World Is Yours to Take"]( (Budweiser Global/YouTube) Wieden+Kennedy Portland's first spot in Budweiser's "The World Is Yours To Take" campaign for the FIFA World Cup features soccer stars Lionel Messi, Neymar Jr and Raheem Sterling as they walk through the players' tunnel, backed by a carnival-like stream of fans. The ad, running in over 70 countries, is set to "Everybody Wants to Rule the World" by Tears for Fears. Full Story: [The Drum (free registration)]( (9/15), [Ad Age (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The World's 5 Biggest Marketing Data Trends In Salesforce's latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth, to data privacy, and more. Learn the worldwide data needs and trends of marketers today. [Get the report now.]( ADVERTISEMENT: [] Creative [] [B-Reel unites Google Chromebook, Disney+ for date night]( [B-Reel unites Google Chromebook, Disney+ for date night]( (Chromebook/YouTube) B-Reel Stockholm created a global campaign for Google Chromebook and Disney+ that's running in the US, UK, France and Germany across social and digital. A 75-second spot shows how a Chromebook helps a couple who are "Star Wars" superfans getting the children to bed in time so that they can have date night together in front of the premiere of "Andor." Full Story: [Adweek]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Kin diversifies "Faces of Travel" with Delta, Adobe]( [Kin diversifies "Faces of Travel" with Delta, Adobe]( (Delta/YouTube) Kin created a "Faces of Travel" for Delta and Adobe, which features a free collection of photographs curated with the help of Mexican-Korean photographer Seo Ju Park, which aims to diversify the images used in travel media. A 60-second behind-the-scenes spot shows Park talking about the significance of the campaign. Full Story: [Ad Age (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [W+K's Scott Dungate talks favorite work]( Scott Dungate, who will soon be joining Wieden+Kennedy New York as chief creative officer, talks about creative inspirations and favorite work. Dungate explains why "The Other Side" for Honda is one of his favorite projects and why he's proud of the Japanese campaign "Nike Juku." Full Story: [Muse by Clio]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day's Nancy Reyes on Family Equality push]( Nancy Reyes, CEO of TBWA\Chiat\Day New York, writes about why she's proud of the agency's campaign for Family Equality, which champions parents from the LGBTQ+ community. "I found myself so drawn to this work that used humor (humor!) to bring attention to a wrong in our world. It makes it memorable. It makes it powerful," Reyes writes. Full Story: [Ad Age (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Survey: Ad industry handles layoffs poorly]( A JobSage survey revealed that 83% of employees in the advertising and media industry who have been laid off say they were treated callously during the process, compared with an overall average of 65% from all sectors. In addition, 92% of advertising and media employees received no warning of layoffs, compared with an 82% average, and just 17% received severance packages, compared with 27% from all other sectors. Full Story: [Ad Age (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok mimics BeReal with TikTok Now]( TikTok mimics BeReal with TikTok Now (TikTok) TikTok is emulating the increasingly popular BeReal app with a TikTok Now feature that encourages platform users to respond to a daily prompt and post a photo or 10-second video to share with friends. TikTok is testing the feature, and it's available to all US users. Full Story: [TechCrunch (tiered subscription model)]( (9/15), [BNN Bloomberg (Canada)]( (9/15), [Ad Age (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together. Queen Elizabeth II or Ella Fitzgerald [Check your answer here.]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005