Sadoun preps Publicis to be "next-century ready"

W+K sells cans of air for HP's Omen 16 laptop | Anomaly, Expedia get "fruity" with Hispanic audiences | VaynerMedia touts Blake Shelton-Lands' End collection Created for {EMAIL} | [Web Version]( September 15, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K sells cans of air for HP's Omen 16 laptop]( [W+K sells cans of air for HP's Omen 16 laptop]( (Omen/YouTube) Wieden+Kennedy's campaign for HP's Omen 16 gaming laptop features three spots explaining why gamers need to buy the brand's "Air by Omen," cans of "artisan gaming air" to enhance the gaming experience. The humorous ads star brand character "Michael Prezentashun," who extols the product in many bizarre ways, with lines such as, "The layperson may think a can of air by Omen is empty. Poor babies." Full Story: [The Drum (free registration)]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Football is truly the world’s sport Football fans are more likely than the general population to be influenced by sponsorship, affecting how they perceive a brand and what they're likely to buy. How will you make the most of it? [Learn more.]( ADVERTISEMENT: [] Creative [] [Anomaly, Expedia get "fruity" with Hispanic audiences]( [Anomaly, Expedia get "fruity" with Hispanic audiences]( (Expedia/YouTube) Anomaly created an ad for Expedia that's running in the US across Spanish-language TV networks and cable channels and is voiced by Salma Hayek Pinault. The spot highlights the cultural nuances among Spanish-speaking audiences -- using passion fruit as an example -- and an English version of the spot, along with other ads, will be released later this year. Full Story: [Adweek]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VaynerMedia touts Blake Shelton-Lands' End collection]( [VaynerMedia touts Blake Shelton-Lands' End collection]( (Lands' End/YouTube) VaynerMedia created a "When You Know" campaign for Lands' End that stars singer Blake Shelton showcasing the clothing collection that he designed with the brand, which he says is so comfortable people will want to wear the items "again and again and again." The 60-second ad is running across connected TV and social media. Full Story: [Adweek]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 8,200+ marketers weighed in on today's trends. Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead. [Read now.]( ADVERTISEMENT: [] Agency Insider [] [Marcus Thomas' Joy Smith on working with MS]( Joy Smith, senior equity and inclusion manager at Marcus Thomas, writes about being diagnosed with multiple sclerosis, and how that experience, along with being a Black woman with attention-deficit/hyperactivity disorder in advertising, has shaped change within the agency. "It has freed many to proclaim they are a hot mess, too. It's raw, open, honest and undeniably refreshing," Smith writes. Full Story: [Muse by Clio]( (9/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4A's aims to increase voter turnout among ad industry]( 4A's aims to increase voter turnout among ad industry (Pixabay) The American Association of Advertising Agencies has teamed with other industry trade groups, ad agencies and advocacy groups to create a nonpartisan initiative named "Voting Maven," which aims to increase voter turnout among industry employees for the midterms and future elections. "[W]e have an obligation to encourage and enable our colleagues to support democracy by making it easier for them to participate in the process as engaged, informed, active voters," said Ashley Swartz, chair of Voting Maven. Full Story: [The Drum (free registration)]( (9/14), [MediaPost Communications (free registration)]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Connect with Walmart customers Our customers are searching. We can help them find you. Walmart Sponsored Search ads put your brand and products in the spotlight. Contact Walmart Connect to get started. [Advertise now!]( ADVERTISEMENT: Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Sadoun preps Publicis to be "next-century ready"]( Arthur Sadoun elevated four leaders within Publicis Groupe to a new top management group named Directoire+: Dave Penski, Publicis Media US CEO; Carla Serrano, Publicis Groupe chief strategy officer; Agathe Bousquet, Publicis Groupe France president; and Nigel Vaz, Publicis Sapient CEO. Sadoun, who was given a new four-year mandate as CEO and global chairman, says the changes will help the agency be "next-century ready." 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