How Dentsu is championing underrepresented media

Translation brings the stars for "The Home of SiriusXM" | This is "The Greatest Story Ever Played" | Golin touts Sprite at McDonald's with TikTok star Created for {EMAIL} | [Web Version]( August 31, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Translation brings the stars for "The Home of SiriusXM"]( [Translation brings the stars for "The Home of SiriusXM"]( (SiriusXM/YouTube) Translation is back with new installments of its "The Home of SiriusXM" campaign in which a new array of celebrities become roommates, including former NFL player Larry Fitzgerald Jr., Conan O'Brien and music stars Brad Paisley, 2 Chainz and Alanis Morissette. The push is running across linear and streaming TV, digital, out of home and social media. Full Story: [Ad Age (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The rules for new ad models in TV's new era The streaming world has changed - and so too have consumers' perceptions on advertising. In this Ipsos study, we found that 67% of consumers prefer ad-supported streaming, but ad frequency, formats, and personalization all come into play. [Uncover the insights.]( ADVERTISEMENT: [] Creative [] [This is "The Greatest Story Ever Played"]( [This is "The Greatest Story Ever Played"]( (ESPN/YouTube) Arts & Letters Creative Co. is celebrating ESPN College Football with a campaign called "The Greatest Story Ever Played" that's running across ESPN, Disney-owned channels and select social and digital platforms. A 60-second spot shows ESPN analyst Kirk Herbstreit giving a lecture to college football fans, mascots, players and coaches, saying, "A great story has to have heroes we can root for. It has magic, it has power, and every once in a while it has miracles." Full Story: [Muse by Clio]( (8/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Golin touts Sprite at McDonald's with TikTok star]( [Golin touts Sprite at McDonald's with TikTok star]( (TisaKorean/TikTok) Golin Chicago enlisted TikTok star and rapper TisaKorean to create an original "Static" track for McDonald's that taps into the social media buzz surrounding ordering a Sprite at one of the chain's restaurants, with users describing the taste as "TV static," "crunchy" or "crispy." A TikTok video showing TisaKorean create the song has already attracted 1.7 million views since being posted Tuesday. Full Story: [The Drum (free registration)]( (8/30), [Ad Age (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How one copywriter created their own ad school path]( Copywriter Todd Konrad shares his journey of patching together his own ad school path using part-time courses, including Los Angeles' The Book Shop School for Ads, New York's Adhouse and Jason Bagley's Audacious School of Astonishing Pursuits. "Overcoming imposter syndrome is easier when you learn how these people work and discover it's not simply magic," Konrad writes. Full Story: [Muse by Clio]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How Dentsu is championing underrepresented media]( Mark Prince Jr., senior vice president and head of economic empowerment at Dentsu Media, talks in this podcast about how the agency is pushing its clients to invest in minority-owned media. "Everyone is keeping track of the economic downturn and what that may entail," Prince says, noting, "But given that this is a group of vendors that have not historically been at the table and have struggled to get access and their fair share, first in can't be first out." Full Story: [Digiday (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Walton Isaacson named creative AOR by American Airlines]( Walton Isaacson has been promoted from multicultural agency of record to creative agency of record by American Airlines, replacing incumbent Crispin Porter + Bogusky. "Our vision for the partnership moving forward is to collaborate and tap into the power of diversity and culture so that American Airlines can truly live up to their promise of You Are Why We Fly," says Walton Isaacson CEO Aaron Walton. Full Story: [Adweek]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instagram rolls out new features for user control]( Instagram is testing new features to give users the ability to control what they see on the Explore page and select multiple posts that they are not interested in. Instagram is also testing the option for users to remove posts with certain phrases, words or emojis in captions or hashtags. Full Story: [TechCrunch (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It is a narrow mind which cannot look at a subject from various points of view. [George Eliot](, writer, poet [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005