What can be done to end adland's "hustle culture"?

72andSunny, the Mannings tout NFL Play Football | GS&P uses AR to turn triangles into Doritos | Barkley casts Kathy Najimy as a fortune teller for ARAG Created for {EMAIL} | [Web Version]( August 25, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny, the Mannings tout NFL Play Football]( [72andSunny, the Mannings tout NFL Play Football]( (NFL/YouTube) 72andSunny is touting NFL Play Football, the league's youth program, with a campaign that stars Peyton and Eli Manning, and is running on TV during the NFL season and across social and digital. Humorous spots feature Peyton in the role of an old-school coach while Eli embodies a newer, more inclusive approach, although both still get schooled by the next generation of football talent. Full Story: [Ad Age (tiered subscription model)]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Advanced Advertising Summit | September 12 Join us in NYC for a comprehensive program where experts will tackle a range of topics including CTV, addressable advertising, measuring cross screen reach, programmatic buying and selling and much more. [Book today.]( ADVERTISEMENT [] Creative [] [GS&P uses AR to turn triangles into Doritos]( GS&P uses AR to turn triangles into Doritos (Frito-Lay North America/PRNewswire) Goodby Silverstein & Partners created a campaign for Doritos that includes a "Triangle Tracker" augmented reality Snapchat lens, which turns any real-world triangle into one of the brand's chips and unlocks a prize code for which the top award is $250,000. The lens will be touted at Sunday's MTV Video Music Awards and the push also includes TikTok challenges, out-of-home activations including three triangular buildings in the US turned into giant Doritos and a "Doritos Triangle Island" in Fortnite. Full Story: [Ad Age (tiered subscription model)]( (8/24), [Marketing Dive]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Barkley casts Kathy Najimy as a fortune teller for ARAG]( [Barkley casts Kathy Najimy as a fortune teller for ARAG]( (ARAG Legal/YouTube) Barkley created a "Legal Needs are in Your Future" campaign for ARAG that stars actor and comedian Kathy Najimy in three humorous 30-second spots running across connected TV, social, digital and podcasts. The ads feature Najimy as a fortune teller whose exciting predictions for her clients also come with warnings of future legal woes. Full Story: [Adweek]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Hello, is it leads you're looking for? Then you better click [here]( to make sure you find quality first-party data leads for your company. [Download the media kit]( ADVERTISEMENT: [] Agency Insider [] [What can be done to end adland's "hustle culture"?]( Agency executives talk about the prevalence and dangers of "hustle culture" within advertising and why it needs to stop. "When people praise hustle culture, they're praising the appearance of being busy, versus actually praising delivering value," says Influence & Co.'s Kelsey Raymond. Crossmedia's Kristen Metzger adds, "It feels to us a little tone deaf to use words like [hustle] when people are working as hard as ever, if not harder, through a very difficult time." Full Story: [Adweek]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Here's why 4A's StratFest is a "can't-miss event"]( Elizabeth Paul, chief strategy officer at the Martin Agency, talks in this video about what agencies can expect at the American Association of Advertising Agencies' StratFest 2022 event in New York City, an event she's co-leading with VMLY&R's Tomas Gonsorcik. "Part of making this a can't-miss event was, 'Let's inject some healthy tension in debate,' " Paul says. Full Story: [Media Village]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving results with Waze Sponsored Content from Waze - [Waze navigation trends are now at your fingertips]( - [Wisconsin Cheese sees a sharp increase in sales]( - [Steering in-the-moment buying decisions]( - [Disney+ partners with Waze to boost awareness]( - [Detour ahead: How restaurants are evolving]( [] Agency News [] [Sarmiento leaves Weber Shandwick for Saatchi & Saatchi]( Ciro Sarmiento has departed his role as chief creative officer at Weber Shandwick to join Saatchi & Saatchi New York as executive creative director to mainly manage the Tide account. "I always dreamed of working on this brand," Sarmiento said. Full Story: [Ad Age (tiered subscription model)]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google helps advertisers shift to Performance Max]( Google is rolling out an option through the end of September that enables select advertisers to transition their Smart Shopping and Local campaigns to Performance Max. Advertisers can find the new tool via a dashboard announcement, or via recommendations or campaign pages. Full Story: [MediaPost Communications (free registration)]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's, ad groups argue against proposed Calif. privacy rules]( The American Association of Advertising Agencies is among ad groups that have jointly written to California's privacy agency urging revision to the state's proposed privacy regulations due to inconsistencies with its Privacy Rights Act. "The agency should create a process to address the requirements for opt-out preference signals ... rather than make businesses guess which signals comply with the law's mandates as well as how companies should address conflicting signals with respect to a single individual," the letter states. Full Story: [MediaPost Communications (free registration)]( (8/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [StratFest 2022 is back!]( [StratFest 2022 is back!]( (4A's) Join strategy's biggest conference of the year on Sept. 12 to 13! Live from New York City, complemented by a simulcast livestream. Learn [more and register now](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The stars we are given. The constellations we make. [Rebecca Solnit](, writer, activist [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005