Instagram trials BeReal clone internally

W+K, FanDuel say "Every Moment's a Bet" | Martin Agency, Old Navy reprise "Written by the Internet" | Bailey Lauerman touts Bosch tools with Nick Offerman Created for {EMAIL} | [Web Version]( August 23, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K, FanDuel say "Every Moment's a Bet"]( [W+K, FanDuel say "Every Moment's a Bet"]( (FanDuel/YouTube) Wieden+Kennedy New York created a 90-second "Every Moment's a Bet" spot for FanDuel's Sportsbook NFL that asks, "So, what is life but chance, and every moment in it a bet?" before taking a fast-paced look at the odds we face every day in life. "We want to appeal to all sports fans -- those that are familiar with sports betting, and those newer to the category," says W+K's Gerard Caputo, explaining, "When the core idea is so far-reaching and versatile, you can connect with almost anyone in meaningful ways." Full Story: [Muse by Clio]( (8/22) Do you need to get your sales team off your back? We hear you and we are here to help! [Download our latest media kit to see how SmartBrief can help set your marketing strategy.]( ADVERTISEMENT: [] Creative [] [Martin Agency, Old Navy reprise "Written by the Internet"]( The Martin Agency is back with its "Written by the Internet" campaign for Old Navy to tout the brand's back-to-school line. A 30-second spot shows children dancing to All Talk's "Back with my Bestie" as they get off the school bus, and comments from social media users pop up on screen as their suggestions are brought to life in the ad. Full Story: [MediaPost Communications (free registration)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Bailey Lauerman touts Bosch tools with Nick Offerman]( [Bailey Lauerman touts Bosch tools with Nick Offerman]( (Bosch Power Tools/YouTube) Bailey Lauerman created a "What Hard Workers Deserve" campaign to tout Bosch's power tools that's narrated by Nick Offerman and includes seven quirky spots featuring tradesmen and construction workers. One spot shows a worker using the brand's tools to escape from a bear, while another shows a man fortifying a cage around a wrestling ring. Full Story: [Muse by Clio]( (8/22), [The Drum (free registration)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [VaynerMedia's Nadia Kamran talks creative inspirations]( Nadia Kamran, executive creative director at VaynerMedia New York, talks about a favorite project and favorite fictional character, and how "the team at Mischief is surely bringing the fun back, the creativity back." Of her own agency, Kamran adds, "I obviously love what VaynerMedia is doing by flipping the entire agency model on its head." Full Story: [Muse by Clio]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas NY's Tim Maleeny on weathering the economic downturn]( Tim Maleeny, president of Havas New York, talks about how clients are responding to the economic downturn and how the Havas Village agency model is contributing to success. "We empower our core teams, which we keep very tight and small, to activate the rest of the agency," Maleeny says, noting, "That fast collaboration and rapid ideation tend to lead to more work and more opportunities because the markets are moving that fast." Full Story: [The Drum (free registration)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Cornett wins creative AOR for Legoland]( Cornett won creative agency of record for Legoland Resorts of North America and will manage the accounts for its three US resorts in New York, Florida and California. The brand's media shop remains Universal McCann. Full Story: [Ad Age (tiered subscription model)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu intros avatar development service for brands]( [Dentsu intros avatar development service for brands]( (Dentsu/YouTube) Dentsu VI, a new offering from Dentsu Creative, enables brands to develop cross-platform avatars, including a proprietary Rumi character and other premade identities for shorter metaverse campaigns. CGI experts at Dentsu Creative Singapore lead development of the new service. Full Story: [Marketing Dive]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Forsman & Bodenfors first creative shop certified for gender pay equity]( Ad Age (tiered subscription model) (8/22) [] - [Holding companies so far defy downturn with growth]( The Wall Street Journal (8/22) [] Media & Technology Trends [] [Instagram trials BeReal clone internally]( [Instagram trials BeReal clone internally]( (Alessandro Paluzzi/Twitter) An Instagram spokesperson confirmed internal testing of a new feature called Candid Challenges that mimics the up-and-coming BeReal app. The Instagram version prompts users daily to capture a photo of their surroundings, opens front and rear cameras and gives users two minutes to take a photo, with photos appearing within Stories, according to app researcher Alessandro Paluzzi. Full Story: [Engadget]( (8/22), [BNN Bloomberg (Canada)]( (8/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] [Do you have insight into marketing and communications?]( SmartBrief publishes original posts about [marketing at SmartBrief Originals](. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, [email SmartBrief your ideas](mailto:mike.driehorst@futurenet.com). All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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