4A's Kaplowitz on how Fig-Benjamin Moore partnership thrives

David&Goliath, Kia "Make More Good" | Rethink, Herschel bring "Bank of Creativity" to NYC | Behind Tombras' rebrand of RealTruck Created for {EMAIL} | [Web Version]( August 22, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [David&Goliath, Kia "Make More Good"]( [David&Goliath, Kia "Make More Good"]( (Kia America/YouTube) David&Goliath created a 30-second "Downpour" spot to tout the Kia Sportage Hybrid, which is directed by Alex Feil and shows a couple driving in the vehicle to distribute free coats around Seattle ahead of a storm. The ad is part of the brand's "Make More Good" campaign in partnership with nonprofit One Warm Coat. Full Story: [ShootOnline (free content)]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Hispanic Television Summit | NYC Join us on September 14 at etc.venues, Madison Av. as we explore the multiple ways that television programming is embracing Hispanic culture in 2022 across platforms from streaming to broadcast to traditional pay TV. [Book today.]( ADVERTISEMENT [] Creative [] [Rethink, Herschel bring "Bank of Creativity" to NYC]( [Rethink, Herschel bring "Bank of Creativity" to NYC]( (Herschel Supply/YouTube) Rethink created a "Bank of Creativity" for Herschel Supply Co., which featured a two-day activation at the former Brooklyn Bank in New York City where established creatives provided mentorship to emerging artists. A short film, running across social, showcases the experience, which ended with participants being shown into the bank's vaults to receive equipment to help them with their creative careers. Full Story: [The Drum (free registration)]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Behind Tombras' rebrand of RealTruck]( Behind Tombras' rebrand of RealTruck (RealTruck) Tombras led the rebrand of TruckHero to RealTruck, including a new website, iconography, color palette and photography, and is using social to build a community for the brand via influencers who are known as "crew" members. The campaign urges people to get out in the real world and features crew members sharing adventures in their trucks. Full Story: [Adweek]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [4A's Kaplowitz on how Fig-Benjamin Moore partnership thrives]( Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, talks to Fig's Judith Carr-Rodriguez and Benjamin Moore's Meredith Kinsman about how technology and creativity complement each other within their agency-client relationship. "Brands and corporate America have never needed agencies more," Kinsman says. Full Story: [The Drum (free registration)]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why this agency employee's best work tool is her dog]( Maddie Mooney, media planner at Marcus Thomas, talks about how her best work tool is her dog Zora, who keeps her company when she's working at home and in the office. "Starting each day with Zora gives me an immediate boost of optimism, which helps motivate me to be productive," Mooney says. Full Story: [Adweek]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [Today, I'm Brave returns for second Brave Camp]( Nonprofit Today, I'm Brave, founded by David&Goliath's David Angelo, launched its second year of Brave Camp, a summer program for teenagers who are Black, Indigenous and people of color that this year will include 50 middle-school students from Harlem. The participants will be surprised on their final day with an invitation to attend for the next four years, and the effort is funded with donations from agencies, production companies, foundations and individual donors. Full Story: [Ad Age (tiered subscription model)]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How digital audio platforms are courting advertisers]( [How digital audio platforms are courting advertisers]( (Pixabay) Music streaming platforms and podcasting networks are developing measurement tools to appeal to hesitant digital audio marketers and those that are increasingly tapping into their growing listenerships. Executives from platforms such as Amazon Music, iHeartMedia and Spotify say they face challenges in linking branding campaigns to actual world sales but remain bullish on their progress and ability to demonstrate efficient marketing investment returns. Full Story: [The Drum (free registration)]( (8/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [StratFest 2022 is back!]( [StratFest 2022 is back!]( (4A's) Join strategy's biggest conference of the year on Sept. 12 to 13! 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