How agencies can protect creatives' mental health

4A's, ANA team on diverse media supplier guidelines | Havas Chicago, Moen break the King Midas curse | Hill Holliday, Ad Council say "#DoTheVapeTalk" Created for {EMAIL} | [Web Version]( August 10, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's, ANA team on diverse media supplier guidelines]( The American Association of Advertising Agencies, with the Association of National Advertisers, is following up its guidelines for marketers working with diverse suppliers with a companion set for media suppliers. Marla Kaplowitz, CEO and president of the 4A's, says the guidelines are designed to help "diverse suppliers navigating the complexities of the industry to advance opportunities, so marketers and agencies deliver a more inclusive approach reflecting the ongoing changes in society and culture." Full Story: [MediaPost Communications (free registration)]( (8/9), [Ad Age (tiered subscription model)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Next TV Summit | NYC This experience offers you a unique opportunity to hear current thinking from industry leading executives - as they discuss the most pressing economic, operational and technological issues facing the "business" of video. [Book today.]( ADVERTISEMENT [] Creative [] [Havas Chicago, Moen break the King Midas curse]( [Havas Chicago, Moen break the King Midas curse]( (Moen/YouTube) Havas Chicago created a 30-second "King Midas" spot for Moen that solves at least one problem for the cursed monarch -- he can access water using the brand's touchless Smart Faucet with Motion Control. The ad is running across social and digital. Full Story: [The Drum (free registration)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Hill Holliday, Ad Council say "#DoTheVapeTalk"]( [Hill Holliday, Ad Council say "#DoTheVapeTalk"]( (Ad Council/YouTube) Hill Holliday and the Ad Council created a 60-second "#DoTheVapeTalk" spot for the American Lung Association, which features a goofy dad, played by Dwayne Colbert, trying to get his daughter's attention to discuss the dangers of vaping and eventually doing so by making a TikTok-style dance video. The campaign is running across TV, digital, out of home, radio and print. Full Story: [Muse by Clio]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Join strategy's biggest conference of the year on September 13, 2022! Live from New York City! [Register now.]( ADVERTISEMENT [] Agency Insider [] [How agencies can protect creatives' mental health]( Petermayer's Heather Snow offers five ways that agencies can create a "culture of acceptance" for their creative talent, whose innovative brains also sometimes come with more susceptibility to mental health conditions. "We exist in pursuit of creative excellence -- built upon the output of inspired, challenging, unusual brains," Snow writes, noting, "Protecting and supporting these beautiful minds benefits us all." Full Story: [Ad Age (tiered subscription model)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Zulu Alpha Kilo's Vic Bath talks sports advertising]( Vic Bath, creative director at Zulu Alpha Kilo, talks about sports advertising and favorite work. Bath explains why he's proud of the agency's campaign for Harry Rosen and why he admired the "ScratchBoard" created for Tony Hawk Pro Skater. Full Story: [Muse by Clio]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Did someone say "party?!" When we say party we mean first-party data. It's what we use and it can help you reach your targeted audiences. [Get the party started](. ADVERTISEMENT Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The 10 Key Organizational Skills Needed at Work]( - [How Technology Can help You Get a Good Night’s Sleep]( - [How to Become a Subject Matter Expert in Your Field]( - [10 Ways to Gain New Skills]( - [Why & How to Take a Sabbatical from Work]( [] Agency News [] [VaynerMedia becomes first AOR for EchoPark Automotive]( VaynerMedia won agency of record for EchoPark Automotive, the first AOR appointment made by the used car dealership brand. The agency will manage creative, analytics and strategy, with an emphasis on social, says VaynerMedia CEO Gary Vaynerchuk. Full Story: [Ad Age (tiered subscription model)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Grey recruits Laura Visco to support global Coca-Cola marketing]( Ad Age (tiered subscription model) (8/9) [] - [The XD Agency rebrands as XDA]( MediaPost Communications (free registration) (8/9) [] Media & Technology Trends [] [Meta expands B2B targeting capabilities]( Meta has expanded its business-to-business targeting segments to include job titles such as IT and business decision-makers, and administrators of new businesses established within the past six, 12 and 24 months. While LinkedIn is "considered the king of B2B marketing," writes Social Media Today's Andrew Hutchinson, "the comparative reach of Facebook will still prove to be a strong lure for many." Full Story: [Social Media Today]( (8/9), [Adweek]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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