Hold Fast recreates Bud ad for Johnsonville

Hold Fast recreates Bud ad for Johnsonville | BBDO NY taps Neve Campbell for "A Bloody Nightmare" | Solve fixes pesky billboard with its own ad Created for {EMAIL} | [Web Version]( July 29, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Hold Fast recreates Bud ad for Johnsonville]( [Hold Fast recreates Bud ad for Johnsonville]( (Official Johnsonville/YouTube) Hold Fast created a 30-second spot for Johnsonville that pays tribute to Budweiser's 1995 Super Bowl commercial featuring three frogs saying each syllable in the brand's name. The Johnsonville ad replicates the creative with mounted stag heads on a bar's wall and is airing during the American Cornhole League's SuperHole III. Full Story: [Adweek]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to keep marketing efforts agile Today’s consumers see more ads than ever before. In order to create a lasting impact with audiences, marketers need to leverage technology and expertise through an agile approach. [Download the report]( to learn how to use an agile approach to insights throughout the product life cycle. ADVERTISEMENT: [] Creative [] [BBDO NY taps Neve Campbell for "A Bloody Nightmare"]( [BBDO NY taps Neve Campbell for "A Bloody Nightmare"]( (American Red Cross/YouTube) BBDO New York created "A Bloody Nightmare" spot for the American Red Cross that stars Neve Campbell and pokes fun at horror movie tropes while lamenting the wasted blood that could be used to save lives. "By tapping into audiences' passion for horror movies and using Neve Campbell's star power, we hope to break through the noise to inspire a new generation of blood donors," says the Red Cross' Selma Bouhl. Full Story: [Ad Age (tiered subscription model)]( (7/28), [ShootOnline (free content)]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Solve fixes pesky billboard with its own ad]( [Solve fixes pesky billboard with its own ad]( (Solve/Facebook) Staff at Solve got fed up with ads on a giant billboard impeding their view of Minneapolis so the agency replaced them with an ad that replicated the view, along with copy saying, "Our Employees' View. Solved." A video showcases the work and President Ryan Murray explains, "It's a unique opportunity to put our name out there in a big, tactile way." Full Story: [Muse by Clio]( (7/28), [Adweek]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Neon's Keshni Sharma talks health care advertising]( Keshni Sharma, group creative director at Neon, talks about favorite work and health care advertising, including what's needed to attract the right talent. "[A]gencies should be more present on campuses exposing new talent to these ideas, not only in art colleges and ad schools but also expanding out to students with a science background," Sharma says. Full Story: [Muse by Clio]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to solve advertising's ageism problem?]( Agency executives share their thoughts on the problem of ageism within the industry, including Grace Creative's Susan Lee Colby, who says, "The agency world has a very young expiration date for people, especially in creative and especially for women." Grace Creative, Media Cause and ThinkLA are raising awareness of the issue through various initiatives and urging agencies to address the problem. Full Story: [Adweek]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [8-Step Guide: How to Overcome Laziness and Start taking Action]( - [How Technology Can help You Get a Good Night’s Sleep]( - [Effective Leadership Primer]( - [Quick Reference Guide – Time Management]( - [Quick Reference Guide – Office 365 Essentials]( [] Agency News [] [Mischief wins creative AOR for Anytime Fitness]( Mischief @ No Fixed Address won creative agency of record for Anytime Fitness following a review. "What we hired Mischief to do is bring the soul of this brand to life through the 'Real AF' platform," said April Anslinger, global chief marketing officer of Anytime's parent company Self Esteem Brands. Full Story: [Ad Age (tiered subscription model)]( (7/28), [Adweek]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon ad sales up 18% for Q2]( Amazon ad sales up 18% for Q2 (Amazon) Amazon ad sales increased 18% year-over-year for the second quarter to $8.76 billion, while the retailer generated $121.2 billion in overall sales for the period. Amazon touted its ad platform updates that included the launch of Amazon Marketing Stream, which provides real-time analytics for sponsored products ads. Full Story: [Ad Age (tiered subscription model)/Bloomberg]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? How desperate do you have to be to start doing push-ups to solve your problems? 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