M/H's Naomi Duckworth on depression and creativity

Duncan Channon, Rosetta Stone find the perfect words | Rethink, Heinz "Draw Ketchup" with AI | Arnold shows Jon Hamm rejected by Progressive's Flo Created for {EMAIL} | [Web Version]( July 27, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Duncan Channon, Rosetta Stone find the perfect words]( [Duncan Channon, Rosetta Stone find the perfect words]( (Rosetta Stone/YouTube) Duncan Channon created a "There's a Word for That" campaign for Rosetta Stone that features two spots running across TV, online video and paid social. One humorous ad offers the perfect words in various languages to describe a dog groomer turning a very cute dog into something a bit less appealing. Full Story: [MediaPost Communications (free registration)]( (7/26), [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why agile marketing holds the key to reach consumers Today’s consumers see more ads than ever before. In order to create a lasting impact with audiences, marketers need to leverage technology and expertise through an agile approach. [Read how Audi and Danone successfully embraced agile insights in this report.]( ADVERTISEMENT: [] Creative [] [Rethink, Heinz "Draw Ketchup" with AI]( Rethink's latest work in "Draw Ketchup," its campaign for Heinz, focuses on art from artificial intelligence software Craiyon. Social content, a video and print ads appearing in The New York Times and USA Today all showcase the funny creations. Full Story: [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arnold shows Jon Hamm rejected by Progressive's Flo]( Arnold Worldwide released its final Progressive ad centered on Jon Hamm wooing brand character Flo. The romantic pursuit ends with Hamm creating a fake apartment to get Flo to visit him at night for an insurance emergency, only to be turned down as Flo is "already in love with insurance." Full Story: [Muse by Clio]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [M/H's Naomi Duckworth on depression and creativity]( M/H's Naomi Duckworth on depression and creativity Duckworth (noiamnaomi.com) Naomi Duckworth, associate creative director at M/H, writes about what it's like to work in advertising as someone who is Bipolar II and offers advice to other creative professionals who may experience depressive episodes. "You're going through something really hard. Acknowledge that, and don't let your brain tell you it's your fault," Duckworth writes. Full Story: [Adweek]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Podcast: Fitzco staff on the changing workplace]( Employees from Fitzco talk about the changing workplace in this four-part podcast that follows the agency as it navigates a return to the office. Staffers discuss work-life balance, the future of work and company culture. Full Story: [Digiday (tiered subscription model)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [8-Step Guide: How to Overcome Laziness and Start taking Action]( - [How Technology Can help You Get a Good Night’s Sleep]( - [Effective Leadership Primer]( - [Quick Reference Guide – Time Management]( - [Quick Reference Guide – Office 365 Essentials]( [] Agency News [] [PMG, Initiative win Nike's media business]( PMG, Initiative win Nike's media business (Nike) PMG won Nike's North American media account, while Initiative won the brand's global media business. The brand's media business is estimated to be worth $1 billion. Full Story: [MediaPost Communications (free registration)]( (7/26), [Adweek]( (7/27), [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Alphabet witnesses slowing ad growth]( Google parent Alphabet saw a second-quarter revenue increase of 13% over Q2 2021, including a 4.8% increase for YouTube ads, which marks its slowest quarterly sales growth in two years. Alphabet Chief Financial Officer Ruth Porat said the pullback in ad spending reflects "uncertainty about a number of factors that are challenging to disaggregate." Full Story: [The Wall Street Journal]( (7/26), [Ad Age (tiered subscription model)/Bloomberg]( (7/26), [CNBC]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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