Publicis targets late-night NYC workers for Heineken

Deutsch L.A. debuts "Smartest Decision" for NerdWallet | Publicis targets late-night NYC workers for Heineken | Maximum Effort, Ryan Reynolds demo Mntn with Steve-O Created for {EMAIL} | [Web Version]( July 26, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Deutsch L.A. debuts "Smartest Decision" for NerdWallet]( [Deutsch L.A. debuts "Smartest Decision" for NerdWallet]( (NerdWallet/YouTube) Deutsch L.A. created its first work as creative agency of record for NerdWallet, a "Smartest Decision" campaign featuring three spots running across TikTok, Reddit, Instagram, YouTube and Facebook, and out-of-home ads in targeted locations via gas station TV, airports, malls, rideshare vehicles, Volta EV charging stations and Captivate in-elevator screens. Ads tout how the brand's "Nerds" can alleviate anxiety over financial decisions. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" [Join for free now](. ADVERTISEMENT: [] Creative [] [Publicis targets late-night NYC workers for Heineken]( Le Pub and Publicis Italy projected Heineken ads on New York City office buildings at night, displaying the message "Overworking? The Closer can help," a reference to Heineken's recently released device that closes PCs while it opens bottles. A 60-second spot and in a The New York Times print ad captured the effort. Full Story: [Ad Age (tiered subscription model)]( (7/25), [The Drum (free registration)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Maximum Effort, Ryan Reynolds demo Mntn with Steve-O]( [Maximum Effort, Ryan Reynolds demo Mntn with Steve-O]( (Mntn/YouTube) Ryan Reynolds and Steve-O from "Jackass" spice up a demo of Mntn ad software in a new video Maximum Effort created. The spot, which lasts almost five minutes, is running across digital platforms and features Steve-O eating a Carolina Reaper pepper. Full Story: [Ad Age (tiered subscription model)]( (7/25), [Adweek]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Take the time to explain "why" when saying "no"]( The advertising industry could be improved if rejection were accompanied by candid feedback, both in terms of pitching and recruitment, writes Maggie Winters Gaudaen, partner and creative director at January Third. "If we took a minute to share why, each time we say no, we might just find that the pool of folks to choose from gets better and better, every single time," Winters Gaudaen writes. Full Story: [Muse by Clio]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency leaders on navigating a possible recession]( Agency leaders share their thoughts on how to navigate a potential recession, including avoiding cost-cutting, investigating new revenue streams and helping brands with the right messaging. "In recessions, people don't stop spending, they just spend more on brands they trust and love. As possibility-makers, we double down to help our partners be just that," says 72andSunny's Damaune Journey. Full Story: [The Drum (free registration)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [8-Step Guide: How to Overcome Laziness and Start taking Action]( - [How Technology Can help You Get a Good Night’s Sleep]( - [Effective Leadership Primer]( - [Quick Reference Guide – Time Management]( - [Quick Reference Guide – Office 365 Essentials]( [] Agency News [] [Gareth Goodall becomes CSO at Publicis Creative US]( Gareth Goodall, former partner and chief strategy officer at Anomaly New York, is joining Publicis Creative US as chief strategy officer. "Throughout his career, Gareth has established himself as a trailblazer in the industry, driving creative solutions that leverage the latest in technology with a rigorous focus on effectiveness," said Andrew Swinand, CEO of Publicis Groupe Creative. Full Story: [MediaPost Communications (free registration)]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook offers creators new monetization tool]( Facebook creators that are approved to use the platform's monetization tools will soon be able to earn money on videos that incorporate music from the platform's Licensed Music library within its Creator Studio. With Music Revenue Sharing, creators will earn 20% of the revenue share through in-stream ads on videos longer than 60 seconds, except for Reels. Full Story: [TechCrunch (tiered subscription model)]( (7/25), [MediaPost Communications (free registration)]( (7/25), [The Wall Street Journal]( (7/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] We're all one beat away from becoming elevator music. [Don DeLillo](, writer, playwright, screenwriter [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005