Multiple shops create bilingual ads for Advance Auto Parts

Droga5, Mattress Firm return to "Unjunk Your Sleep" | Multiple shops create bilingual ads for Advance Auto | Aston Martin reveals new wings logo Created for {EMAIL} | [Web Version]( July 21, 2022 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Droga5, Mattress Firm return to "Unjunk Your Sleep"]( [Droga5, Mattress Firm return to "Unjunk Your Sleep"]( (Mattress Firm/YouTube) Droga5 New York created five new spots for its "Junk Sleep" campaign for Mattress Firm, including an anthem 60-second ad that shows zombie-like people in the "Land of Junk Sleep" delaying bedtime to share memes, watch another episode or try and meet another deadline before they're saved by the brand's employees. Four 30-second ads humorously show how sleep deprivation affects people in various situations and urges viewers to "Unjunk Your Sleep." Full Story: [Muse by Clio]( (7/20), [Ad Age (tiered subscription model)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Multiple shops create bilingual ads for Advance Auto]( [Multiple shops create bilingual ads for Advance Auto]( Spanish language spot featuring Ed Vance. (Advance Auto Parts/YouTube) Advance Auto Parts is celebrating its 90th "Advanceiversary" with a bilingual "Do It Together" campaign created by Dieste, dentsu X, TMA, BBMG and FleishmanHillard, which features a new sonic logo, "This is How We Advance" in both English and Spanish. The push features a bilingual character, Ed (Eduardo) Vance, who is the brand's biggest fan and delivers messaging in English and Spanish across spots of various lengths running on social, digital, streaming, gaming and other platforms. Full Story: [Adweek]( (7/21), [MediaPost Communications (free registration)]( (7/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Aston Martin reveals new wings logo]( [Aston Martin reveals new wings logo]( An "intense" look at Aston Martin's vehicles. (Aston Martin/YouTube) Aston Martin, with Superunion and Landor & Fitch, revealed an updated version of its classic wings logo and a global campaign to introduce its new brand positioning, "Intensity. Driven." A 60-second spot shows the [automaker's new logo]( being crafted while a second ad showcases Aston Martin vehicles as a voice-over ramps up the intensity. Full Story: [MediaPost Communications (free registration)]( (7/20), [Ad Age (tiered subscription model)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [VMLY&R's Wayne Best talks favorite work]( Wayne Best, chief creative officer of VMLY&R New York, talks about creativity and favorite work. The agency's Oscars work for Walmart is one of his favorite creative projects, he admires Maximum Effort's work and Cliff Freeman was an inspiration, Best explains. Full Story: [Muse by Clio]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are supporting reproductive rights]( Alison Weissbrot looks at how the advertising has -- and has not -- responded to the overturn of Roe v. Wade, and highlights action from Quirk Creative and Media Cause. The American Association of Advertising Agencies stated, "[W]e will continue to advocate for and stand by our agency members. ... The Roe v. Wade ruling puts women's health in jeopardy and threatens to dismantle the progress made toward gender equality across all aspects of society including the workplace." 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Full Story: [Adweek]( (7/21), [MediaPost Communications (free registration)]( (7/21), [Ad Age (tiered subscription model)]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Creator deals move forward for 74% of marketers]( During the next quarter or half year, 74% of marketers plan to spend a 25% minimum of their budgets for social media on partnerships with content creators, Sprout Social found. Instagram is the platform of choice for 58%, 53% seek to bolster their communities and 41% want to highlight the values of their brands. Full Story: [MediaPost Communications (free registration)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] If you're not nervous, you're not paying attention. 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